Eduardo Morales: ICE London 2022 highlights
May 12, 2022
Soft2Bet strengthens portfolio with Thunderkick integration
May 5, 2022
Soft2Bet secures licence for Irish gaming market
April 28, 2022
Back to all news
News

Are innovative payment methods the key to attracting a global gaming audience?

April 19, 2022
5 Minutes reading

Forward-thinking attitudes towards new payment methods is the growth-driven strategy adopted by Soft2Bet – the company’s Bryan Cherrett spoke to iGB to discuss how its investment into different payment tools has put it in good stead for 2022 and beyond.


Bryan Cherrett has more than 15 years’ experience in the gaming industry, having worked as both operator and acquirer, with a keen interest in payments. Away from work, Bryan is passionate about family and sports and believes in a ‘never give up’ attitude.


When considering investment for the future, Soft2Bet has historically prioritised creative solutions with an emphasis on speed to market. This strategy is now paying off – the company’s foresight is bearing fruit, with it now forging ahead of the competition, says Head of Payments Operations Bryan Cherrett.

“Soft2Bet thrives in being amongst the first to offer credible payment solutions that no one else has on the market,” he said. “To name a few - creative open bank solutions, P2P solutions and also in early stages we are considering NFT technology vis a vis payment options.”

Leading from the front in such a fashion has given Soft2Bet the agency to accommodate a wide geographic base, continues Cherrett, with the management of different currencies and the subsequent risks all handled with the company’s localised approach.

“We have professional local people who head all of our core and emerging markets and provide professional insight into the particular market. This helps us to offer top notch product and solutions, which are tailor made for that particular region. Risks are also dealt with on a case-by-case basis, and we have measures in place per country/region, rather than one that fits all.”


Strength in numbers


Partnering with specialist brands forms an integral part of Soft2Bet’s business strategy, says Cherrett. Collaborations with the likes of MuchBetter gives the company a wider pool of expertise to choose from, enhancing its offering and furthering its ability to cater to every need of the customer.

“We believe in our partners since without these partnerships we could have never become what we are today and what we aim to be in the coming weeks and months. The partnership with MuchBetter is just one of the most recent ones – we feel that the personal touch we have with our partners has helped take us to the next level.

“We pride ourselves on the way we show support in difficult personal times and believe in hearing what they have to say.”

Another notable partnership from 2021 took the form of a collaboration with Onfido, which provided reliable identity verification and a KYC initiative. Each deal has had a positive impact on the Soft2Bet strategy, asserts Cherrett, highlighting the importance of a continued focus on forging new relationships.

“As a company, it is not our sole interest to make money – we are deeply passionate about the wellbeing of our players, and so adhere to the regulatory requirements and pay particular attention to factors such as bettors playing within their limits.

“Now that we have KYC tools such as these in place, we intend to safeguard the security of our players and make sure that the player that is registered on our end is the actual person authorising the payments.”


Adapt and grow


With cryptocurrencies becoming much more mainstream, and the trend looking likely to continue, companies must adapt to this new normal. Soft2Bet is keeping its finger on the pulse as this rapidly changing phenomenon shapes the way we look at the payment landscape.

“Cryptocurrencies have been discussed for quite a time now but it seems that many are still scared to dive into it,” says Cherrett. “From our perspective, this is mainly due to the concern that many don’t fully understand how much they are paying for a transaction in fiat value, since it seems that human beings always want to calculate their spend in a more traditional currency.

“At Soft2Bet, we are monitoring closely how we can develop a crypto product that is fully understandable for all players, with clear explanation as to what is being paid and what is expected to be received. Simplification for this method is what we are after.”


New horizons


With eyes on further opportunities for expansion and growth, Soft2Bet plans to cater to the constantly shifting world of payment methods by maintaining its high standard of tailored solutions.

“The payments world is in constant flux. The changes in the past few months, from 3DS2 (a multi-factor authentication protocol used to confirm digital identity during checkout) to open banking, show that this part of the business is very much alive and kicking. At Soft2Bet we are ensuring that we have specialised tailored made payment options for all our players, since an EU player does not expect to have the same solutions that we offer to our LatAm players and vice versa.

“In order to stay ahead, we strive to be open and present around the world. With the very good relationships we have with our partners, we are also suggesting payment products that they can develop.”

Share to:
Other news
View All news
Eduardo Morales: ICE London 2022 highlights
News
May 12, 2022
Soft2Bet strengthens portfolio with Thunderkick integration
News
May 5, 2022
Soft2Bet secures licence for Irish gaming market
News
April 28, 2022
Are innovative payment methods the key to attracting a global gaming audience?
News
April 19, 2022
Soft2Bet for Casino Daddy: Company Overview and Future Plans
News
April 14, 2022
Soft2Bet enhances platform with newest launch
News
April 7, 2022
Soft2Bet strengthens with Pariplay integration and the introduction of Wizard games
News
March 22, 2022
The untapped potential of the Danish iGaming market
News
March 18, 2022
Soft2Bet appoints Gilad Naim as new CCO
News
March 15, 2022
An overview of Soft2Bet’s progress and what is coming ahead in 2022
News
March 10, 2022
Soft2Bet’s aid in Ukraine’s pathway to peace
News
March 4, 2022
Soft2Bet enhances its payment solutions portfolio with MuchBetter
News
February 22, 2022
Soft2Bet enters the Swedish market with Betinia
News
February 9, 2022
YoYoCasino SE application undergoes a modernization and redesign process
News
January 25, 2022
2022 iGaming Forecasts: Peter Christian Noer takes part in The iGaming NEXT: Podcast
News
January 18, 2022
Soft2Bet acquires the Danish Gaming License
News
January 13, 2022
Hamza Afifi, PR Director at Soft2Bet, participates in an interview with SiGMA TV
News
December 28, 2021
A guide on starting your own online casino and sportsbook business
News
December 23, 2021
Boris Chaikin: Standing out through gamification and tailor-made solutions
News
December 16, 2021
Soft2Bet strikes direct deal with Push Gaming
News
November 25, 2021
Daniel Mitton, Soft2Bet's Head of Casino, in an exclusive interview with iGaming Next
News
November 11, 2021
Kiril Nestorovski joins Soft2Bet as the new Director B2B
News
November 4, 2021
Soft2Bet increases its offering with direct Quickspin integration
News
October 26, 2021
Hamza Afifi on expectations of the iGB Live! Amsterdam exhibition
News
September 23, 2021
Soft2Bet is celebrating its 5th anniversary!
News
September 9, 2021
Soft2Bet establishes vital partnership with Scientific Games Digital
News
September 2, 2021
ZulaBet – A Unique Online Sports Betting Site
News
August 24, 2021
Adopting Strict Compliance in the Expanding iGaming Market
News
August 20, 2021
Evolution to launch exclusive Live Casino environment for Soft2Bet brands
News
August 12, 2021
Standing out from the crowd with gamification
News
July 29, 2021
Soft2Bet collaborates with Onfido to stimulate reliable identity verification for its iGaming platform
News
July 15, 2021
Soft2Bet to attend SBC’s CasinoBeats Summit 2021
News
July 12, 2021
CampoBet and YoYo Casino obtain the MGA license
News
June 24, 2021
Ivan Lorinkov: The essence of improving player protection in the iGaming industry
News
June 17, 2021
Soft2Bet Partners with TCS to Promote White Label Casino Solution
News
June 15, 2021
Cadabrus: A magical online casino experience
News
May 28, 2021
Ramona Depares from SiGMA TV sits with CEO at Soft2Bet, Boris Chaikin, for an exclusive interview.
News
May 3, 2021
2021 outlook on the Nordics
News
April 16, 2021
Soft2Bet launches YoYoCasino app
News
March 31, 2021
Maintaining safety for all
News
March 15, 2021
Soft2Bet hires Hamza Afifi as PR Director
News
March 12, 2021
Extending the reach: Why finding the right platform provider is key
News
February 26, 2021
Soft2Bet appoints Peter Christian Noer as Nordics Regional Manager
News
February 12, 2021
Soft2Bet’s Frumzi gains MGA licence
News
February 3, 2021
Petar Penev: Why the outlook is bright for the Soft2Bet sportsbook
News
February 1, 2021
Soft2Bet bolsters acclaimed offering with Latrobet
News
January 20, 2021
Soft2Bet nets PCI DSS data  accreditation
News
January 15, 2021
Soft2Bet unveils gamified operator brand Betinia
News
January 11, 2021
Why the time is right to launch an online operator brand
News
December 16, 2020
Take your social media marketing strategy to the virtual stage
News
December 14, 2020
Soft2Bet strengthens offering with Felix Gaming
News
December 3, 2020
Soft2Bet goes live with undead-themed casino Casombie
News
November 27, 2020
Going in-house: Are the cost savings ever worth it?
News
November 19, 2020
Soft2bet launches gamified casino brand SlotsPalace
News
November 18, 2020
Soft2Bet partners with PartnerMatrix to boost sportsbook acquisition
News
November 5, 2020
Soft2Bet: Best Online Casino and Sportsbook Solutions
News
October 19, 2020
Soft2Bet casts a spell with Cadabrus
News
October 15, 2020
Soft2Bet Team Moves to New Malta Office
News
October 8, 2020
Soft2bet celebrates four years of operation
News
October 2, 2020
Wazamba: Exciting World of Online Casino
News
October 1, 2020
Soft2Bet strengthens executive team with Max Portelli hire
News
September 28, 2020
Soft2Bet turns four!
News
September 22, 2020
CampoBet becomes Official Sponsor of Champions Hockey League in Sweden
News
September 15, 2020
Rabona — The Definition of Success
News
September 10, 2020
How Affiliates Can Become Successful Operators
News
September 3, 2020
Start Working With Soft2Bet and Learn More about Licenses
News
August 20, 2020
Interview With Owner of ZetCasino and FEZbet
News
August 12, 2020
ORYX Gaming and Soft2Bet join forces
News
August 4, 2020
Soft2Bet enhances Nordic influence with Frumzi launch
News
August 3, 2020
Soft2Bet Interviews CEO of the Boomerang Casino
News
July 29, 2020
Soft2Bet launches CampoBet in Sweden
News
July 22, 2020
Conquer the fastest growing markets with us!
News
July 7, 2020
Soft2Bet makes Brazilian debut
News
June 23, 2020
Create your own online casino using our experienced team!
News
June 12, 2020
Soft2Bet partners with live dealer supplier Super Spade Games
News
June 4, 2020
Soft2Bet opens new locations in Lisbon and Belgrade
News
May 27, 2020
Soft2Bet appoints Inesa Glazaite as Head of B2B Sales
News
May 22, 2020
Soft2Bet expands casino offering with Amatic games
News
May 14, 2020
Soft2Bet donates to Malta Together Festival
News
April 30, 2020
Soft2Bet launches MiFinity eWallet as a new global payment option
News
April 24, 2020
Soft2Bet partners with premium iGaming content provider Skywind Group
News
April 13, 2020
Soft2Bet enters Indian market with four hit brands
News
April 9, 2020
Soft2Bet - 360° B2B solutions
News
March 23, 2020
Soft2Bet rolls out YoYo casino brand  across Swedish market
News
March 16, 2020
Excitement mounts as BlueRibbon Software teams up with Soft2Bet to offer a bespoke playing experience
News
March 12, 2020
Platform provider to visit the prestigious industry event
News
March 5, 2020
Soft2Bet signs digital boards deal with Spanish National Football League
News
February 28, 2020
Soft2Bet expands its gaming portfolio with industry leader, Playtech
News
February 26, 2020
Boris Chaikin questions: CasinoBeats editorial on B2B cooperation
News
February 3, 2020
Soft2Bet debuts latest sportsbook Rabona
News
December 23, 2019
Soft2Bet to enter Japanese market with AlfCasino
News
December 20, 2019
Soft2Bet Third Birthday Circus Party
News
October 3, 2019
7StarsPartners nominated as Best Affiliate Programme in EGR Operator Awards 2018
News
September 18, 2018
Sticky Bandits latest Quickspin Slot now available on our Projects
News
August 23, 2017
Want to Follow
our News?
We have more news in LinkedIn
Join to our linkedin