Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience. 

Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.

iGaming Powered by Entertainment

In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.

One gamified system for market growth

Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.

Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”

Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.

Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.

About Soft2Bet

Soft2Bet is a leading iGaming platform provider and operator group. Operating in 11 jurisdictions under 19 licences, the company pairs high-quality design with a strong compliance culture to deliver safer, more engaging experiences that drive conversion, retention and measurable value for partners. Soft2Bet supplies a flexible turnkey platform, managed services and a portfolio of successful brands across Europe and beyond.

About MEGA

MEGA is Soft2Bet’s standalone, API-ready gamification product for casino and sportsbook operators. It integrates through a single API and adds missions, challenges, collectables, seasonal events and goal-based progression to existing platforms. Powered by segmentation and real-time personalisation, MEGA helps brands increase engagement, retention and LTV while maintaining compliance. 

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