SLIEMA, Malta, May 5, 2025 – Soft2Bet, one of the world’s fastest-growing iGaming turnkey solutions providers, today proudly announced for the first time it will be the Headline Sponsor of SBC Leaders Summit Americas, a landmark event uniting North America and Latin America’s gaming sectors under one roof, which will be held on May 14-15, in Fort Lauderdale, Florida. 

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The SBC Summit Americas will bring together more than 10,000 industry professionals and provide a platform for high-level discussion, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities across the casino (online and land-based) and sports betting sectors in North, South, and Central America.

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Soft2Bet, which recently announced its plans to launch in the U.S., will have a major presence throughout the SBC Leaders Summit that will include executives, Chief Business Development Officer Martin Collins and LATAM Sales Director Nicolas Campano, participating on panels and Soft2Bet hosting VIPs in the Leaders area.

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Collins will moderate iGaming Leaders: Omnichannel Strategy for Enhanced Customer Experience on Wednesday, May 14 from 2:00 – 2:45 p.m., guiding brands on how to deliver a seamless customer journey. Immediately after, from 3:15 – 4:00 p.m., Campano will join the CRM Strategies: Harnessing Gamification & AI to Drive Loyalty panel to share how Soft2Bet’s data-driven gamification layer, powerful platform, and free-to-play mechanics help operators convert casual visitors into high-value, long-term players across the Americas. 

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Additionally, Soft2Bet will stage an interactive booth (Booth D10) where the company will showcase its comprehensive suite of iGaming solutions, including its award-winning Motivational Engineering Gaming Application (MEGA) -- a modular product capable of being integrated with any sportsbook or casino, which has quickly redefined and transformed gamification with increased engagement, customized player experience,  and a proven player retention model. SBC Leaders Summit Americas named Soft2Bet as the Headline Partner of the event as they make their expansion plans into the North American market. As a global leader in the iGaming space with 19 licenses, 13 brands across 12 jurisdictions and multiple industry accolades, Soft2Bet is a valuable contributor to the SBC Leaders Summit.

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Along with expansion into the US, Soft2Bet will also spotlight two of its fastest‑rising brands, ToonieBet (Ontario, Canada) and Campobet (Mexico), as living proof of how its MEGA‑powered approach delivers both performance and localization. 

“We’re excited to showcase our platform and capabilities as well as key learnings from one of the industry's most impactful product rollouts, MEGA” said Martin Collins, Chief Business Development Officer at Soft2Bet. “We look forward to connecting with the brightest minds in iGaming at the SBC Leaders Summit to drive innovation and meaningful progress together.”

“Soft2Bet has been a great supporter of SBC over the years, so we’re really excited to have them on board as the Headline Sponsor of SBC Leaders Summit Americas. This event is a fantastic opportunity for them to show off their bold vision, products, and unique approach to gamification to key players from across the region. Their commitment to pushing the industry forward makes them a perfect fit for an event all about shaping the future of iGaming, and we can’t wait to hear the insights they’ll bring to the conversations in Fort Lauderdale” — Rasmus Sojmark. CEO and Founder at SBC.

 Originally launched in 2016, Soft2Bet was founded by Uri Poliavich, who has dedicated his career to creating generational and innovative products that revolutionize the gaming industry. Soft2Bet currently holds a portfolio of 19 global licenses in 12 jurisdictions and has a proven track record of developing and launching successful iGaming brands around the world such as Betinia (Denmark, Sweden), Elabet (Greece, Italy), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), Tooniebet (Ontario, Canada) and Don.ro (Romania).

Overall, Soft2Bet offers more than 12,500 games from hundreds of providers and conducts more than 1 million live events each year, with gaming features available in more than 20 languages for significant global reach and rapid scaling. 

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