Soft2Bet, a leading B2B casino and sportsbook platform provider in Europe, made its name known in North America this year at G2E in Las Vegas, dominating the event with a massive presence at the leading US industry conference. From Oct. 9 to 12, the gambling industry trade show highlighted the latest innovative solutions in the industry and featured an iGaming Zone where Soft2Bet had the biggest stand and showed off some of its new “Motivational Engineering” features. 

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Soft2Bet Showed Off Its Motivational Engineering Tech to North America 

In between meetings with other operators and technology providers, Soft2Bet executives showed off some of their latest innovations in Motivational Engineering (ME) to attendees and media through a number of key presentations and Q&A sessions. 

On Oct. 11, Uri Poliavich, Soft2Bet's CEO, presented at “The Lab” within the G2E iGaming Zone, showing the audience what ME truly means, what features enhance player experience and keep players in the game, and how to grow iGaming business revenue and make your brands distinctive. 

“It was exciting to show the audience at G2E Las Vegas how we’ve hacked gamification and helped some of our B2B partners become extremely competitive in their respective markets,” said Poliavich. “What we offer truly does not exist in the North American market and it felt like people who saw our presentation were truly eager to learn more about our solutions and how we’re reinventing iGaming.”

Later that afternoon, Soft2Bet’s new Chief Business Development Officer, Martin Collins, and Product Manager Olga Melnyk, gave a presentation on many of the company’s new and innovative ME offerings and custom products. For this presentation and Q&A session hosted by the G2E organizers, some of the industry’s top media were in attendance. 

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Paving the way for partnerships and new collaborations 

At Soft2Bet’s booth, the team, which also included Soft2Bet’s General Counsel David Yatom Hay, held private meetings, took media interviews and engaged in networking opportunities. These efforts laid a solid foundation for forthcoming partnerships in North America as the company looks to launch in multiple new regulated markets by the end of 2024. 

Be on the lookout for coverage of the event and key Soft2Bet executive insights in the following weeks. Leading media outlets like SBC Americas, EGR North America, Gaming America, Gaming Intelligence, Yogonet, G&M News, Games Magazine Brasil and Casino Life Magazine, stopped by for valuable thought leadership and to see what Soft2Bet is all about! 

Come See Soft2Bet at SiGMA Malta Europe Summit 2023

Gaming and casino industry event season is still in full swing! Next up, Soft2Bet will be exhibiting at SiGMA Malta Europe Summit 2023 from November 13-17. Soft2Bet encourages everyone to stop by and say hello!

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About Soft2Bet

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Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.

Soft2Bet has developed and ​​deployed many brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com Yoyocasino.se, Yoyocasino.com, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek, Romanian, and Italian licenses. 

Soft2Bet boasts 500,000 events and over 8,500 games from 120 providers, supports 150 payment methods across various countries, and accommodates over 20 languages, among other capabilities.

Learn more at soft2bet.com

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