Through SEON, Soft2Bet demonstrates how AI fraud prevention enhances fraud detection and risk management across iGaming security, lifting operational efficiency with 40% fewer manual queries and 20% faster manual reviews. With Soft2Bet and SEON, this strategic partnership shows why fraud prevention is crucial in iGaming and outlines practical lessons, configuration choices, and fraud prevention solutions that teams can implement immediately.

About the Company and Challenges

Soft2Bet is a leading iGaming turnkey solutions provider and multi-brand operator, known for MEGA (Motivational Engineering Gaming Application), its integration-ready gamification suite that increases engagement and lifetime value. Soft2Bet treats compliance and customer experience as complementary priorities, applying iGaming security and risk management across every touchpoint to protect players, payments and brand reputation.

In fast-growing, highly regulated environments, sign-ups and transactions increase rapidly, and guidance is regularly updated; the practical challenge is maintaining precision at speed. Soft2Bet aimed to enhance signal quality at registration, maintain clear escalation paths for analysts, and ensure prompt decision-making for trustworthy players. Soft2Bet views fraud prevention as a tool that supports growth, rather than something that hinders it.

The brief to the risk team was clear: protect conversion while demonstrably meeting licence obligations; reduce exposure to abuse by intercepting it earlier in the journey; and reserve human review for genuinely ambiguous cases. By shortening the path for low-risk players and focusing analyst time where it adds value, Soft2Bet aimed to enhance both protection and the overall experience.

Why SEON Was Chosen

Soft2Bet chose SEON for its ability to blend ready-to-use machine-learning risk scores with configurable rules, all delivered through a single API that keeps the sign-up flow quick and seamless. The platform enriches decisions with digital footprint signals (email, phone, IP, and device), allowing for more decisions to be automated with confidence while analysts retain control over thresholds and explanations. The result is AI-powered risk management that supports fraud detection and protects conversion rather than adding friction.

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Equally important, SEON provides the governance that Soft2Bet needs for iGaming compliance, including clear audit trails, a rule history, and transparent ownership of changes. That flexibility across brand, product, and market allows Soft2Bet to tune its fraud prevention solutions to local expectations without reworking its journey.

Integration Process

Soft2Bet implemented SEON with a fast launch, embedding checks where decisions matter most. Rules and risk scoring were configured to automatically approve low-risk activity, escalate medium-risk cases, and route high-risk events to analysts. This risk management setup kept queues focused on genuinely suspicious behaviour and reduced unnecessary hand-offs.

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At registration, SEON’s Digital Footprint enriches profiles in real time, assessing signals from email, phone and IP to identify synthetic identities and throwaway accounts. At login, targeted checks protect sessions without slowing routine access. At the time of deposit, payment attempts are screened for patterns associated with card testing and bonus abuse, while maintaining clean flows for trusted players.

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Three capabilities anchor the rollout for Soft2Bet: a Digital Footprint for early signals, email and phone scoring for immediate quality indicators, and Machine Learning to support precise decisions alongside clear, explainable rules. In combination, these elements enable AI fraud prevention before costly manual steps, improving speed without compromising accuracy.

Results

After deployment, Soft2Bet recorded 40% fewer manual queries and manual reviews were completed around 20% faster. These gains freed analysts to focus on complex cases while routine activity moved automatically. With SEON embedded at registration, login and deposit, Soft2Bet tightened controls without adding friction for trusted players, delivering clear improvements in operational efficiency.

Fewer manual checks resulted in shorter wait times for trusted players and more consistent decision-making. The combination of machine-learning scores and transparent rules improved decision clarity and reduced workload across the risk team, strengthening fraud detection where it matters most.

By targeting step-ups more precisely, Soft2Bet reduced unnecessary interventions for low-risk users and supported smoother KYC completion for those players. The focus on early screening and better signal quality also helped curb exposure to losses associated with chargebacks and bonus abuse, aligning protection with a cleaner experience.

Taken together, the programme demonstrates how technology complements expert review to sustain operational efficiency while protecting journeys for genuine players.

Business Value

With SEON embedded, Soft2Bet translates risk controls into tangible day-to-day benefits for operations, compliance, and the player journey. The strategic partnership turns AI fraud prevention into clearer decisions, fewer manual touchpoints and cleaner audit trails, reinforcing iGaming security while sustaining operational efficiency.

• Flexibility and adaptation to regulations across different countries: Soft2Bet uses SEON to localise rules and thresholds by market, aligning decisioning with licence conditions while keeping journeys consistent. Versioned policies and transparent ownership of changes make it straightforward to demonstrate compliance, and adjustments can be rolled out quickly as guidance updates are made.

• Scalability of solutions: As brands expand and volumes grow, Soft2Bet scales decisioning by extending configuration rather than rebuilding workflows. SEON’s single-API approach and machine-learning scores let the team add signals, refine thresholds and keep risk management performance stable as traffic increases or new brands launch.

• Increased user trust: Clear, consistent outcomes build confidence. By blocking high-risk behaviour early and reducing unnecessary step-ups for low-risk users, Soft2Bet supports smoother KYC completion and fewer disputes. The approach demonstrates how fraud prevention solutions can simultaneously protect revenue and enhance the customer experience, fostering long-term loyalty.

FAQ

How does AI‑based fraud prevention work for iGaming?

For Soft2Bet, SEON gathers digital signals, including email, phone, and IP addresses, as well as device and session data, and converts them into risk scores for real-time decision-making. Rules and models use those scores at registration, login and deposit. In practice, AI fraud prevention blocks suspicious patterns quickly, making fraud detection more consistent, and risk management reserves manual effort for genuinely ambiguous cases.

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What are the benefits of automating KYC?

Automation reduces queue times and minimises repetitive manual checks. In Soft2Bet’s programme, manual queries were 40% lower and manual reviews 20% faster, directly boosting operational efficiency. Legitimate players experience fewer delays and higher KYC completion rates, while risk management allocates analyst time to complex cases, thereby supporting iGaming security and a smoother customer journey.

Additional Recommendations

“Partnering with SEON through a single API and tuning rules to our risk appetite cut manual queries by 40% and made reviews 20% faster. AI-powered risk management helps us protect players and keep onboarding fast for genuine players.” (Soft2Bet spokesperson, title TBC)

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“We combined Digital Footprint, Email/Phone Scoring and machine learning so the team could automate repetitive checks and focus on complex cases. For Soft2Bet, this is technology that strengthens fraud detection and iGaming security while preserving conversion.” (SEON spokesperson, title TBC)

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