Soft2Bet Recognised as Best iGaming Solutions Provider in Romania
December 6, 2024
Top Online Casino Game Providers in 2025
November 27, 2024
Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards
November 18, 2024
Back to all news
News

Soft2Bet’s Spotlight Series: George Wadsworth, Head of Casino

March 14, 2024
5 Minutes reading

Dealing with commercial, regulatory and product issues is all in a day’s work for Soft2Bet’s Head of Casino George Wadsworth, whose team has helped the business double group revenues in the past year. We spoke with George to learn more about his role and how he deals with the different pressures that come with it. 

Online Casino is Soft2Bet’s core vertical and across the IGaming industry, it plays a key role in driving substantial growth for operators and providers. To find out more about how Soft2Bet addresses its most important product segment, we spoke with George Wadsworth, our Head of Casino, about his work, the trends that affect his daily activities and how he deals with the range of partners and providers at both B2B and B2C levels. 

Both the consumer and B2B sides of the sector are crucial to Soft2Bet since as a company it operates at major scale on both sides of the business. 

Beneficial across the board 

With regard to this dual activity, George says: “B2B partners come back to us with really positive feedback on how we can improve aspects of our work. So that's really welcome to hear, on how we can improve daily operations on a group level, which not only benefits how they operate with their marketing but gives us some insight into how the trends are changing on a player level. 

“Running our own B2C brands and having the insight on how they run allows us to treat our B2B partners exactly how we would treat one of our own brands. We want them to be successful in their white label efforts because it makes sense for both parties to prosper.”  

The other obvious benefit for Soft2Bet’s B2B partners growing is that, combined with the scale of our B2C operations, “it helps drive up total volumes, which allows us to negotiate with our providers on a grouped aggregation level. In the long term this helps deliver bottom line value to the business and help Soft2Bet negotiate good rates with our suppliers”. 

George adds that “it's a mutually beneficial agreement” as growth generates a virtuous circle. “When our B2B partners succeed it benefits us as a group because they increase their marketing budgets, which in turn generates FTD’s, player activity and revenues.”  

Daily tasks   

Beyond these big themes, what does George’s daily to-do list look like? How much does it have to do with regulations or interacting with suppliers’ commercial directors and what are the issues he has to deal with?  

“One of my main focuses over the past 18 months has been to optimise the revenue share agreements we have with our suppliers and we've managed to do that in a considerable manner, as this produces significant savings for the group at the end of every month. We have more than 140 game providers, all with their own commercial models, each provider works on different models too, such as tiers, collapsing, aggregating and flat rate; and each deal is anaylsed and calculated to ensure we are getting the best bang for our buck.”

“The format goes on with all our providers, whether they are aggregation platforms, slot studios or live casino providers. Dealing directly with commercial directors means, when possible, I can negotiate the best deal in relation to the volume we bring and what they will offer us in return,” he explains.

While he looks for the best possible deals, George adds that it’s important to be realistic during these interactions. “In negotiations you have to actually align with what you can realistically produce, while keeping in mind industry standards and effective revenue share agreements. By entering these discussions on the assumption you're there to ‘beat the other guy’ is never going to be favorable. You are there to align expected revenues with realistic outcomes, this will always provide a beneficial relationship that in the long term will pay dividends to the savings we make.”

What makes a good casino game? 

For the non-specialist, casino games can blur into one shiny and bright mixture of flashing lights and ringing sounds, so what makes a good casino game? Why are there some games popular for many years while others quickly fade away?   

“The visuals and graphics are key in creating an engaging perspective,” says George, “and it’s important that the players have a good time and there is a strong entertainment factor. A simple concept to think about is that it's like going to the cinema. You wouldn't want to spend €20 for a 15-minute film, but you would for a quality 90-minute feature film.”

“And in online casinos that translates to quality design with strong features that lead to high engagement and user retention and player enjoyment,” he adds. “What is considered a top tier game in Sweden for example will not have the same effect in Denmark or Romania, I have been fortunate enough in having the autonomy to hire a team around me with genuine interest in their work and our industry which keeps us ahead of the curve on growing trends”

Regulatory developments 

Regulation is a key aspect that impacts the industry and Soft2Bet’s core focus is driving sustainable growth with its flagship brands such as ‘Betinia’ in these regions.

“Soft2Bet’s focus has always been improving its position in regulated markets; we handle regulations seamlessly whenever the group launches in a new market,” George says. A recent example of this policy was Romania. 

“Simply engaging with providers and agreeing commercial contracts can take some time, but equally, launching with around 40 game providers and 2,064 games in a regulated market, as we have with Don.ro in Romania, has given us a competitive advantage and has been worth the effort, the team really dives head first in delivering the biggest and most viable content offering to players,” he explains.  

“Adding regulated markets is an additional stress, but regulation is key for the sector and the responsible gambling systems that are in place at Soft2Bet enable us to monitor and, when necessary, address player behaviors. Most importantly, it allows for safer gameplay and regulation allows for sustainable, long-term business growth.”

Pressure points 

Casino is Soft2Bet’s focus and with the company growing so strongly this past year, it has taken on numerous new staff and partners. How does George deal with the pressure of managing the vertical and a team of 22 dedicated team members? Does he enjoy it and thrive under it or does he sometimes wish he worked in a lower profile field? 

“I do enjoy it,” he says with a smile. “From a corporate perspective, we are growing at such a rapid rate and the casino team has helped double revenues this year. As a result, our work has evolved and I deal with more managerial issues nowadays. I spend more time planning and mapping out incremental business plans to ensure the company can keep growing sustainably. But I wouldnt change the day-to-day, that is what keeps me ticking.” 

Concluding the interview, George says: “My team works incredibly well under pressure and delivers a huge workload in terms of business operations and on a daily basis there is a lot that goes on behind the scenes to keep everything running smoothly, I can't take nearly half the credit that these guys deserve.”

As Soft2Bet continues to grow and develop both its commercial and regulatory footprints, George says the work keeps him extremely busy and “that is what is so great about working at Soft2Bet. It’s super busy at times and there is pressure, but it’s positive because it's a fun, engaging environment and every day is a new challenge. Thanks to this, I couldn't ever see myself changing industries.”

No items found.
Share to:

Soft2Bet’s Spotlight Series: George Wadsworth, Head of Casino

Thank you! Your submission has been received! We'll get back to you soon!
Oops! Something went wrong while submitting the form.

Dealing with commercial, regulatory and product issues is all in a day’s work for Soft2Bet’s Head of Casino George Wadsworth, whose team has helped the business double group revenues in the past year. We spoke with George to learn more about his role and how he deals with the different pressures that come with it. 

Online Casino is Soft2Bet’s core vertical and across the IGaming industry, it plays a key role in driving substantial growth for operators and providers. To find out more about how Soft2Bet addresses its most important product segment, we spoke with George Wadsworth, our Head of Casino, about his work, the trends that affect his daily activities and how he deals with the range of partners and providers at both B2B and B2C levels. 

Both the consumer and B2B sides of the sector are crucial to Soft2Bet since as a company it operates at major scale on both sides of the business. 

Beneficial across the board 

With regard to this dual activity, George says: “B2B partners come back to us with really positive feedback on how we can improve aspects of our work. So that's really welcome to hear, on how we can improve daily operations on a group level, which not only benefits how they operate with their marketing but gives us some insight into how the trends are changing on a player level. 

“Running our own B2C brands and having the insight on how they run allows us to treat our B2B partners exactly how we would treat one of our own brands. We want them to be successful in their white label efforts because it makes sense for both parties to prosper.”  

The other obvious benefit for Soft2Bet’s B2B partners growing is that, combined with the scale of our B2C operations, “it helps drive up total volumes, which allows us to negotiate with our providers on a grouped aggregation level. In the long term this helps deliver bottom line value to the business and help Soft2Bet negotiate good rates with our suppliers”. 

George adds that “it's a mutually beneficial agreement” as growth generates a virtuous circle. “When our B2B partners succeed it benefits us as a group because they increase their marketing budgets, which in turn generates FTD’s, player activity and revenues.”  

Daily tasks   

Beyond these big themes, what does George’s daily to-do list look like? How much does it have to do with regulations or interacting with suppliers’ commercial directors and what are the issues he has to deal with?  

“One of my main focuses over the past 18 months has been to optimise the revenue share agreements we have with our suppliers and we've managed to do that in a considerable manner, as this produces significant savings for the group at the end of every month. We have more than 140 game providers, all with their own commercial models, each provider works on different models too, such as tiers, collapsing, aggregating and flat rate; and each deal is anaylsed and calculated to ensure we are getting the best bang for our buck.”

“The format goes on with all our providers, whether they are aggregation platforms, slot studios or live casino providers. Dealing directly with commercial directors means, when possible, I can negotiate the best deal in relation to the volume we bring and what they will offer us in return,” he explains.

While he looks for the best possible deals, George adds that it’s important to be realistic during these interactions. “In negotiations you have to actually align with what you can realistically produce, while keeping in mind industry standards and effective revenue share agreements. By entering these discussions on the assumption you're there to ‘beat the other guy’ is never going to be favorable. You are there to align expected revenues with realistic outcomes, this will always provide a beneficial relationship that in the long term will pay dividends to the savings we make.”

What makes a good casino game? 

For the non-specialist, casino games can blur into one shiny and bright mixture of flashing lights and ringing sounds, so what makes a good casino game? Why are there some games popular for many years while others quickly fade away?   

“The visuals and graphics are key in creating an engaging perspective,” says George, “and it’s important that the players have a good time and there is a strong entertainment factor. A simple concept to think about is that it's like going to the cinema. You wouldn't want to spend €20 for a 15-minute film, but you would for a quality 90-minute feature film.”

“And in online casinos that translates to quality design with strong features that lead to high engagement and user retention and player enjoyment,” he adds. “What is considered a top tier game in Sweden for example will not have the same effect in Denmark or Romania, I have been fortunate enough in having the autonomy to hire a team around me with genuine interest in their work and our industry which keeps us ahead of the curve on growing trends”

Regulatory developments 

Regulation is a key aspect that impacts the industry and Soft2Bet’s core focus is driving sustainable growth with its flagship brands such as ‘Betinia’ in these regions.

“Soft2Bet’s focus has always been improving its position in regulated markets; we handle regulations seamlessly whenever the group launches in a new market,” George says. A recent example of this policy was Romania. 

“Simply engaging with providers and agreeing commercial contracts can take some time, but equally, launching with around 40 game providers and 2,064 games in a regulated market, as we have with Don.ro in Romania, has given us a competitive advantage and has been worth the effort, the team really dives head first in delivering the biggest and most viable content offering to players,” he explains.  

“Adding regulated markets is an additional stress, but regulation is key for the sector and the responsible gambling systems that are in place at Soft2Bet enable us to monitor and, when necessary, address player behaviors. Most importantly, it allows for safer gameplay and regulation allows for sustainable, long-term business growth.”

Pressure points 

Casino is Soft2Bet’s focus and with the company growing so strongly this past year, it has taken on numerous new staff and partners. How does George deal with the pressure of managing the vertical and a team of 22 dedicated team members? Does he enjoy it and thrive under it or does he sometimes wish he worked in a lower profile field? 

“I do enjoy it,” he says with a smile. “From a corporate perspective, we are growing at such a rapid rate and the casino team has helped double revenues this year. As a result, our work has evolved and I deal with more managerial issues nowadays. I spend more time planning and mapping out incremental business plans to ensure the company can keep growing sustainably. But I wouldnt change the day-to-day, that is what keeps me ticking.” 

Concluding the interview, George says: “My team works incredibly well under pressure and delivers a huge workload in terms of business operations and on a daily basis there is a lot that goes on behind the scenes to keep everything running smoothly, I can't take nearly half the credit that these guys deserve.”

As Soft2Bet continues to grow and develop both its commercial and regulatory footprints, George says the work keeps him extremely busy and “that is what is so great about working at Soft2Bet. It’s super busy at times and there is pressure, but it’s positive because it's a fun, engaging environment and every day is a new challenge. Thanks to this, I couldn't ever see myself changing industries.”

Share to:
Other news
View All news
Soft2Bet Recognised as Best iGaming Solutions Provider in Romania
News
December 6, 2024
Top Online Casino Game Providers in 2025
News
November 27, 2024
Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards
News
November 18, 2024
How KYC Prevents Financial Crime and Scams Online
News
October 24, 2024
Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
News
October 24, 2024
Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe
News
September 19, 2024
Soft2Bet celebrates 8th Anniversary with 2-day Gala Dinner and Party in Budapest
News
September 11, 2024
Become MEGA with Soft2Bet at SBC Lisbon
News
September 10, 2024
Soft2Bet releases Bonus Dice, its latest MEGA gamification engine
News
August 28, 2024
Soft2Bet to host Gala Dinner and power SiGMA East Europe 2024
News
July 31, 2024
Soft2Bet celebrates highly successful IGB Live event
News
July 25, 2024
Soft2Bet launches the “Soft2Bet Invest” iGaming Innovation Fund
News
June 27, 2024
Soft2Bet: Growth, Regulatory footprint and Gamification
News
June 19, 2024
Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions
News
June 17, 2024
Soft2Bet to host MEGA workshops during iGB Live!
News
June 12, 2024
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
News
May 8, 2024
Soft2Bet presents CampoBet.dk: its latest casino and sportsbook in Denmark
News
April 24, 2024
Soft2Bet inaugurates new offices in Malta
News
April 2, 2024
Soft2Bet granted Ontario Certification of Registration and readies for imminent launch
News
March 28, 2024
Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024
News
February 29, 2024
Understanding the role of compliance in iGaming
News
February 26, 2024
Soft2Bet’s official MEGA launch during ICE London 2024
News
February 14, 2024
Soft2Bet’s MEGA is coming to ICE London
News
January 9, 2024
Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024
News
December 22, 2023
Soft2Bet Unveils Quickcasino.se, its Next-Gen iGaming Solution
News
December 20, 2023
Soft2Bet’s Don.ro Launches in Romania, Offering an Unmatched Online Gaming Experience
News
December 13, 2023
Soft2Bet Takes Center Stage at Forbes Future of Fintech Summit, Redefining Engagement with Motivational Engineering Technology
News
December 11, 2023
Soft2Bet brand CampoBet announced a Redesigned Mobile App
News
December 6, 2023
Soft2Bet Joins Forbes Cyprus Future of Fintech Summit to Bridge the Gap Between iGaming and Fintech
News
November 30, 2023
Soft2Bet’s SiGMA presence once again a great success
News
November 21, 2023
Soft2Bet to present Motivational Engineering solutions at SiGMA Malta Europe 2023
News
October 24, 2023
Soft2Bet Unveils North American Expansion at G2E Las Vegas 2023
News
October 16, 2023
Soft2Bet Welcomes Martin Collins as Chief Business Development Officer
News
October 2, 2023
Soft2Bet Announces Partnership with 7777 gaming
News
September 25, 2023
Leading the Way: Soft2Bet at SBC Summit Barcelona
News
September 25, 2023
Soft2Bet Gains Competitive Edge with Italian Market Expansion
News
September 20, 2023
Soft2Bet showcased its gamification technology and industry expertise at SiGMA
News
September 8, 2023
Soft2Bet’s focus on Greece: licensing, partnerships, and plans
News
September 4, 2023
The greatest potential in gamification
News
August 29, 2023
Soft2Bet partners with Livespins to revolutionize live casino gaming
News
August 17, 2023
Soft2Bet Brings SiGMA Balkans & CIS 2023 to Cyprus for the First Time Ever
News
August 15, 2023
Soft2Bet’ Secures a B2B License in Greece
News
August 1, 2023
Soft2Bet at iGB Live: Innovative Tech and Partner Celebrations
News
July 20, 2023
Soft2Bet Secures Romanian License
News
July 4, 2023
Soft2Bet integrates SlotMatrix in-house and exclusive partner content
News
June 27, 2023
Soft2Bet joins forces with BeyondPlay
News
June 20, 2023
Soft2Bet elevates its Live Casino offering via a new distribution deal with CreedRoomz
News
June 8, 2023
Soft2Bet’s secures further expansion in European markets via its new Greek License
News
June 6, 2023
Soft2Bet receives betting and gaming licenses in Greek market
News
May 18, 2023
Ihor Potieria takes UFC fight against Carlos Ulberg in stride
News
May 17, 2023
Soft2Bet receives Swedish B2B license
News
May 3, 2023
Peter Noer: Unlocking the potential of the Danish market through Betinia’s successful launch
News
April 25, 2023
Soft2Bet has appointed Damian Finan as new Director of VIP and Sales
News
April 12, 2023
Soft2Bet’s Player Account Management System
News
April 6, 2023
Platform provider adds “Gates of Hades” game to its lineup
News
March 28, 2023
Soft2Bet's New General Counsel - David Yatom
News
March 23, 2023
ReferOn: Components and Advantages
News
March 21, 2023
Soft2Bet starts its collaboration with UFC MMA Fighter Ihor Potieria
News
March 16, 2023
Embracing International Women’s Day with a new roundtable discussion
News
March 8, 2023
Soft2Bet's iGaming Platform: Features and Benefits
News
March 7, 2023
Yoel Zuckerberg discusses an integral component of Soft2Bet's success - Gamification
News
March 3, 2023
Soft2Bet partners with up-and-coming slot provider Octoplay
News
February 28, 2023
Soft2Bet joins forces with award-winning studio AvatarUX
News
February 16, 2023
Soft2Bet launches its first brand in Denmark - Betinia
News
January 31, 2023
Soft2Bet strikes a new distribution deal with Playson
News
January 26, 2023
Tips you need to know when choosing a casino and sportsbook platform
News
January 23, 2023
Soft2Bet’s Director of Gaming, Daniel Mitton discusses the company’s sophisticated Casino and Sportsbook solutions
News
January 3, 2023
Ed Clark speaks about the company’s innovative Sportsbook product
News
December 1, 2022
Soft2Bet запускает новое мобильное приложение для шведского бренда Betinia
News
November 10, 2022
Soft2Bet launches a new Mobile App for Swedish brand, Betinia
News
November 10, 2022
Soft2Bet to integrate OnAir EntertainmentTM’s live casino offering
News
October 27, 2022
Soft2Bet appoints Ed Clark as Head of Sportsbook
News
October 12, 2022
Yoel Zuckerberg joins Soft2Bet as Chief Product Officer
News
October 4, 2022
Soft2Bet interview series: Dinos Stranomitis, the Director and COO at Altenar
News
September 29, 2022
Soft2Bet interview series: Todd Haushalter, the Chief Product Officer at Evolution
News
September 15, 2022
Soft2Bet is celebrating its 6th birthday!
News
September 13, 2022
Soft2Bet announces slots and live casino integration with Stakelogic
News
September 1, 2022
Lucky player wins big on Soft2Bet casino
News
August 23, 2022
Soft2Bet interview series: Stuart Trigwell, the Regional Sales Manager at Play’N’GO
News
August 18, 2022
Soft2Bet Interview Series: Praxis’ CSO Natalie Agopian
News
August 2, 2022
Exploring the potential of the Latin American iGaming market
News
July 29, 2022
How to overcome competition and launch responsibly in Sweden
News
July 15, 2022
Soft2Bet successfully presented our products at ICE London
News
June 7, 2022
Soft2Bet agrees content integration deal with Gaming Realms
News
May 31, 2022
Eduardo Morales: ICE London 2022 highlights
News
May 12, 2022
Soft2Bet strengthens portfolio with Thunderkick integration
News
May 5, 2022
Soft2Bet secures licence for Irish gaming market
News
April 28, 2022
Are innovative payment methods the key to attracting a global gaming audience?
News
April 19, 2022
Soft2Bet for Casino Daddy: Company Overview and Future Plans
News
April 14, 2022
Soft2Bet enhances platform with newest launch
News
April 7, 2022
Soft2Bet strengthens with Pariplay integration and the introduction of Wizard games
News
March 22, 2022
The untapped potential of the Danish iGaming market
News
March 18, 2022
An overview of Soft2Bet’s progress and what is coming ahead in 2022
News
March 10, 2022
Soft2Bet’s aid in Ukraine’s pathway to peace
News
March 4, 2022
Soft2Bet enhances its payment solutions portfolio with MuchBetter
News
February 22, 2022
Soft2Bet enters the Swedish market with Betinia
News
February 9, 2022
YoYoCasino SE application undergoes a modernization and redesign process
News
January 25, 2022
2022 iGaming Forecasts: Peter Christian Noer takes part in The iGaming NEXT: Podcast
News
January 18, 2022
Soft2Bet acquires the Danish Gaming License
News
January 13, 2022
Hamza Afifi, PR Director at Soft2Bet, participates in an interview with SiGMA TV
News
December 28, 2021
Soft2Bet Recognised as Best iGaming Solutions Provider in Romania
News
December 6, 2024
Top Online Casino Game Providers in 2025
News
November 27, 2024
Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards
News
November 18, 2024
How KYC Prevents Financial Crime and Scams Online
News
October 24, 2024
Soft2Bet celebrates a year of growth and innovation at SiGMA Malta Europe 2024
News
October 24, 2024
Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe
News
September 19, 2024
Soft2Bet celebrates 8th Anniversary with 2-day Gala Dinner and Party in Budapest
News
September 11, 2024
Become MEGA with Soft2Bet at SBC Lisbon
News
September 10, 2024
Soft2Bet releases Bonus Dice, its latest MEGA gamification engine
News
August 28, 2024
Soft2Bet to host Gala Dinner and power SiGMA East Europe 2024
News
July 31, 2024
Soft2Bet celebrates highly successful IGB Live event
News
July 25, 2024
Soft2Bet launches the “Soft2Bet Invest” iGaming Innovation Fund
News
June 27, 2024
Soft2Bet: Growth, Regulatory footprint and Gamification
News
June 19, 2024
Rightlander enhances Soft2Bet’s marketing compliance across multiple jurisdictions
News
June 17, 2024
Soft2Bet to host MEGA workshops during iGB Live!
News
June 12, 2024
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
News
May 8, 2024
Soft2Bet presents CampoBet.dk: its latest casino and sportsbook in Denmark
News
April 24, 2024
Soft2Bet inaugurates new offices in Malta
News
April 2, 2024
Soft2Bet granted Ontario Certification of Registration and readies for imminent launch
News
March 28, 2024
Soft2Bet Wins ‘In-House Innovation of the Year’ at the EGR Nordics Awards 2024
News
February 29, 2024
Understanding the role of compliance in iGaming
News
February 26, 2024
Soft2Bet’s official MEGA launch during ICE London 2024
News
February 14, 2024
Soft2Bet’s MEGA is coming to ICE London
News
January 9, 2024
Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024
News
December 22, 2023
Soft2Bet Unveils Quickcasino.se, its Next-Gen iGaming Solution
News
December 20, 2023
Soft2Bet’s Don.ro Launches in Romania, Offering an Unmatched Online Gaming Experience
News
December 13, 2023
Soft2Bet Takes Center Stage at Forbes Future of Fintech Summit, Redefining Engagement with Motivational Engineering Technology
News
December 11, 2023
Soft2Bet brand CampoBet announced a Redesigned Mobile App
News
December 6, 2023
Soft2Bet Joins Forbes Cyprus Future of Fintech Summit to Bridge the Gap Between iGaming and Fintech
News
November 30, 2023
Soft2Bet’s SiGMA presence once again a great success
News
November 21, 2023
Soft2Bet to present Motivational Engineering solutions at SiGMA Malta Europe 2023
News
October 24, 2023
Soft2Bet Unveils North American Expansion at G2E Las Vegas 2023
News
October 16, 2023
Soft2Bet Welcomes Martin Collins as Chief Business Development Officer
News
October 2, 2023
Soft2Bet Announces Partnership with 7777 gaming
News
September 25, 2023
Leading the Way: Soft2Bet at SBC Summit Barcelona
News
September 25, 2023
Soft2Bet Gains Competitive Edge with Italian Market Expansion
News
September 20, 2023
Soft2Bet showcased its gamification technology and industry expertise at SiGMA
News
September 8, 2023
Soft2Bet’s focus on Greece: licensing, partnerships, and plans
News
September 4, 2023
The greatest potential in gamification
News
August 29, 2023
Soft2Bet partners with Livespins to revolutionize live casino gaming
News
August 17, 2023
Soft2Bet Brings SiGMA Balkans & CIS 2023 to Cyprus for the First Time Ever
News
August 15, 2023
Soft2Bet’ Secures a B2B License in Greece
News
August 1, 2023
Soft2Bet at iGB Live: Innovative Tech and Partner Celebrations
News
July 20, 2023
Soft2Bet Secures Romanian License
News
July 4, 2023
Soft2Bet integrates SlotMatrix in-house and exclusive partner content
News
June 27, 2023
Soft2Bet joins forces with BeyondPlay
News
June 20, 2023
Soft2Bet elevates its Live Casino offering via a new distribution deal with CreedRoomz
News
June 8, 2023
Soft2Bet’s secures further expansion in European markets via its new Greek License
News
June 6, 2023
Soft2Bet receives betting and gaming licenses in Greek market
News
May 18, 2023
Ihor Potieria takes UFC fight against Carlos Ulberg in stride
News
May 17, 2023
Soft2Bet receives Swedish B2B license
News
May 3, 2023
Peter Noer: Unlocking the potential of the Danish market through Betinia’s successful launch
News
April 25, 2023
Soft2Bet has appointed Damian Finan as new Director of VIP and Sales
News
April 12, 2023
Soft2Bet’s Player Account Management System
News
April 6, 2023
Platform provider adds “Gates of Hades” game to its lineup
News
March 28, 2023
Soft2Bet's New General Counsel - David Yatom
News
March 23, 2023
ReferOn: Components and Advantages
News
March 21, 2023
Soft2Bet starts its collaboration with UFC MMA Fighter Ihor Potieria
News
March 16, 2023
Embracing International Women’s Day with a new roundtable discussion
News
March 8, 2023
Soft2Bet's iGaming Platform: Features and Benefits
News
March 7, 2023
Yoel Zuckerberg discusses an integral component of Soft2Bet's success - Gamification
News
March 3, 2023
Soft2Bet partners with up-and-coming slot provider Octoplay
News
February 28, 2023
Soft2Bet joins forces with award-winning studio AvatarUX
News
February 16, 2023
Soft2Bet launches its first brand in Denmark - Betinia
News
January 31, 2023
Soft2Bet strikes a new distribution deal with Playson
News
January 26, 2023
Tips you need to know when choosing a casino and sportsbook platform
News
January 23, 2023
Soft2Bet’s Director of Gaming, Daniel Mitton discusses the company’s sophisticated Casino and Sportsbook solutions
News
January 3, 2023
Ed Clark speaks about the company’s innovative Sportsbook product
News
December 1, 2022
Soft2Bet запускает новое мобильное приложение для шведского бренда Betinia
News
November 10, 2022
Soft2Bet launches a new Mobile App for Swedish brand, Betinia
News
November 10, 2022
Soft2Bet to integrate OnAir EntertainmentTM’s live casino offering
News
October 27, 2022
Soft2Bet appoints Ed Clark as Head of Sportsbook
News
October 12, 2022
Yoel Zuckerberg joins Soft2Bet as Chief Product Officer
News
October 4, 2022
Soft2Bet announces slots and live casino integration with Stakelogic
News
September 1, 2022
Exploring the potential of the Latin American iGaming market
News
July 29, 2022
How to overcome competition and launch responsibly in Sweden
News
July 15, 2022
Soft2Bet successfully presented our products at ICE London
News
June 7, 2022
Soft2Bet agrees content integration deal with Gaming Realms
News
May 31, 2022
Eduardo Morales: ICE London 2022 highlights
News
May 12, 2022
Soft2Bet strengthens portfolio with Thunderkick integration
News
May 5, 2022
Soft2Bet secures licence for Irish gaming market
News
April 28, 2022
Are innovative payment methods the key to attracting a global gaming audience?
News
April 19, 2022
Soft2Bet for Casino Daddy: Company Overview and Future Plans
News
April 14, 2022
Soft2Bet enhances platform with newest launch
News
April 7, 2022
Soft2Bet strengthens with Pariplay integration and the introduction of Wizard games
News
March 22, 2022
The untapped potential of the Danish iGaming market
News
March 18, 2022
An overview of Soft2Bet’s progress and what is coming ahead in 2022
News
March 10, 2022
Soft2Bet’s aid in Ukraine’s pathway to peace
News
March 4, 2022
Soft2Bet enhances its payment solutions portfolio with MuchBetter
News
February 22, 2022
Soft2Bet enters the Swedish market with Betinia
News
February 9, 2022
YoYoCasino SE application undergoes a modernization and redesign process
News
January 25, 2022
Soft2Bet acquires the Danish Gaming License
News
January 13, 2022
Hamza Afifi, PR Director at Soft2Bet, participates in an interview with SiGMA TV
News
December 28, 2021
A guide on starting your own online casino and sportsbook business
News
December 23, 2021
Boris Chaikin: Standing out through gamification and tailor-made solutions
News
December 16, 2021
Soft2Bet strikes direct deal with Push Gaming
News
November 25, 2021
Daniel Mitton, Soft2Bet's Head of Casino, in an exclusive interview with iGaming Next
News
November 11, 2021
Kiril Nestorovski joins Soft2Bet as the new Director B2B
News
November 4, 2021
Soft2Bet increases its offering with direct Quickspin integration
News
October 26, 2021
Hamza Afifi on expectations of the iGB Live! Amsterdam exhibition
News
September 23, 2021