Soft2Bet operates under 19 licences across 11 jurisdictions and treats compliance as an essential part of the product. Soft2Bet has built its own compliance ecosystem, which includes proprietary monitoring to identify various behavioural risks in real time, a structured training platform tied directly to internal policies, market-specific KYC, AML and RG controls, and MEGA, the in-house gamification layer that supports responsible and engaging journeys.

Soft2Bet’s operational model has enabled rapid launches in regulated markets while maintaining an impeccable regulatory record. As a proud participant in the International Betting Integrity Association (IBIA), Soft2Bet continues to earn public recognition for its innovative products and brands, demonstrating that strong control measures and a positive user experience can coexist.

Combating Contemporary iGaming Fraud: sophisticated pressure, disciplined response

Modern fraud in online sportsbooks and casinos is now organised, agile and technically sharp in nature. Well-resourced and knowledgeable actors probe promotions and live markets, utilize and link identities across devices, and continuously seek vulnerabilities to exploit. The response must be equally disciplined, relying on verifiable evidence and cross-functional expertise.

Here’s how Soft2Bet responds to those evolving threats:

• Always-on investigation capability: Quickly detects and interrupts cheating, while keeping everyday journeys smooth;
  
  
• Collaborative by design: A unified approach ensures that the Compliance, Legal, Risk, KYC, AML, Product, and Support functions operate as a single cohesive unit;
  
  
• Fast signal flow: Swift detection, followed by decisive action and rapid deployment are all integrated within Soft2Bet’s own systems;
  
  
• Audit-ready logging: Every action and decision is meticulously recorded in a case file for compliance purposes, ensuring transparency and accountability;
  
  
• Regulatory alignment: Controls are checked against market rules and aligned with the specific requirements;
  
  
• Balanced approach: Effectively eliminates fraud without creating undue friction for compliant users or distorting incentives.

What Triggers an Investigation?

An investigation opens when there is reasonable suspicion based on defined risk indicators and patterns, not only when a pre-set hard threshold is crossed. Because Soft2Bet operates its own monitoring, data and case tracking systems, the relevant records are captured immediately, allowing for swift scope and objectives definition, roles assignment and evidence logs. 

Proportionality is crucial because regulatory requirements differ by market. Some licences require identification at registration, while others apply checks at spend or payout thresholds. The Compliance team maintains licence-specific guides, so a single investigation can follow the correct KYC path for each jurisdiction simultaneously. This keeps the company aligned with local rules and avoids over-correction that would slow compliant users.

Case interventions are targeted and time-bound. Actions are recorded with timestamps, reasons, and references to market rules. Any such actions are risk-based, reviewed and auditable to ensure accountability. Customer-specific interventions are lifted if suspicions are ruled out. If suspicions are confirmed, the account is suspended or otherwise closed in accordance with licence conditions and logged accordingly.

The underlying principle is straightforward. AML, KYC and RG must work together so revenue is both compliant and sustainable. Conducting a timely and well-evidenced Investigation ensures regulatory compliance and revenue stability. That is why Soft2Bet invests in risk-based, evidence-led investigations, applying deeper scrutiny only when risk signals warrant it.

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Proportionate controls: firm where necessary, light where possible

The principle is simple: apply deeper scrutiny when risk signals warrant it, and keep routine journeys quick for trusted players.

The default experience is friction-free, with control settings applied discreetly in the background; customer-level interventions are triggered only when risk indicators indicate that action is necessary.

When risk is below the intervention threshold, we continue monitoring the account, ensuring the playing experience is not compromised.

If confidence in suspicious activity increases, we take targeted steps such as enhanced due diligence and, where policy allows, a tailored set of restrictions for the duration of the investigation that apply only to the flagged account. 

If cheating is confirmed, we will act decisively in accordance with the terms and requirements set forth by the applicable legislation and the respective regulating authority.

Throughout, actions are limited to the specific users, and we avoid broad switches that would disrupt routine play – having a sound risk-based approach is crucial here.

Each case intervention is time-stamped and fully recorded. We log start and end times, reasons and references to market rules, then review the outcome to ensure temporary measures do not linger. This prevents the slow corruption that occurs when short-term fixes become permanent obstacles.

Communication follows the same logic, with clear explanations of requirements, decisions and rationale, requests for necessary information only and lifting of customer-specific interventions if suspicions are not confirmed. If confirmed, account closure follows in full compliance with licence conditions. The vast majority of players remain unaffected – promotions run as expected, and the gameplay flow stays intact while the investigation deals with bad actors in the background.

Organised bonus abuse: reality, not theory

Coordinated networks often time registrations around promotions, choreograph deposits and qualifying steps within minutes, and rotate devices and payment routes to hide their connections and appear unrelated. By itself, each touchpoint can look legitimate. Investigations examine an extensive list of factors, which is also tailored to the specifics of each concern. Those can include, among other things, repetition, sequencing and various other patterns and connections to assess whether the behaviour amounts to any form of cheating, abuse, or unfair advantage.

Once signals cross the threshold, analysts collect, analyze and preserve evidence repeatedly, with each new piece of extracted intelligence often necessitating a reevaluation of the whole picture. Legal checks are conducted as well as device reputation checks, and payout controls. Actions are targeted and timely, so compliant users’ experience is not affected by being required to undergo additional checks. The aim is to quickly stop abusive behaviour and protect the reward model from corruption, where short-term incentives would outweigh progress-led engagement. 

If activity spans multiple products, linked cases are reviewed together across sportsbook and casino verticals to ensure a coordinated and comprehensive response. 

“The discipline is constant: preserve evidence, decide proportionately and adjust the product so the tactic stops paying.”

Fraud beyond bonus abuse: a connected picture

Fraud rarely manifests itself in isolation. Multi-accounting often accompanies suspicious payment activity; matched cohorts in sportsbooks can overlap with acquisition bursts in casinos; device reuse and affiliate irregularities can occur across both. By examining these interconnected signals within a single investigation, Soft2Bet flags and closes minor gaps from becoming systemic corruption of terms, promotions, and sportsbook odds and limits. It also accelerates the time to action because one case owner gains and records a holistic view of the whole picture, rather than chase isolated flags.

This is where Soft2Bet’s in-house model pays off. Monitoring and training are conducted internally, so teams learn and apply jurisdiction-specific obligations on the company’s own platform, and systems trigger the right signals precisely when needed. A methodic and comprehensive investigation synthesises all streams into evidence-led decisions that can be clearly reasoned and evidenced to regulating authorities, partners and auditors. Outcomes are logged securely, and the record is ready for the appropriate audit.

The connected view is a safeguard in its own right. It protects against internal corruption of standards such as interpretation drift, shortcut approvals or inconsistent use of powers. Formalized, written investigation files create certainty, which in turn fosters consistency, which protects licences and partner relationships.

Product as a control: Motivational engineering reduces the appeal of abuse

Design is as important as detection. MEGA, Soft2Bet’s motivational layer, shifts value away from short-term promotion spikes toward longer-term earned progress. Sessions are paced, player journeys emphasise missions and achievements, and rewards are spaced to keep engagement steady rather than sporadic and spiking. The result is a product that is less attractive to coordinated networks seeking short-term gains, thus reducing the risk of promotions distorting player behaviour.

Because MEGA is integrated within the platform, the teams can respond quickly when an investigation reveals a new angle. As product changes, Soft2Bet can update default eligibility rules, refine device reputation weighting, adjust deposit and withdrawal limits and rebalance mission rewards without broad changes that slow routine play. Brands running MEGA prioritize progression and content over aggressive bonusing, which supports retention, reduces pressure on promotions, and protects integrity at scale while keeping day-to-day player journeys smooth.

Human oversight: by design

While automation excels at identifying patterns and red flags, people make the critical decisions. Analysts validate findings, legal checks necessity and proportionality against licence conditions, and Operations and Product apply targeted and proportionate case interventions or configuration changes. Every step is recorded with time-stamped evidence and rationale, ensuring the investigation file is transparent and audit-ready.

The financial logic is straightforward. AML, KYC and RG must work together so revenue remains usable and is not diluted by subsequent remediation efforts. This is why a company like Soft2Bet builds for agility and invests in cross-functional investigation standards, rather than relying solely on generic tools.

We also actively guard against over-restriction. Controls are calibrated to the identified risk, so interventions prevent abuse while preserving a smooth experience for compliant players. Overly broad measures can create their own form of corruption when temporary fixes harden into permanent hurdles. Governance checks and post-action reviews prevent that drift and keep the operating model balanced.

Evidence, documentation and Danish expectations

Each investigation produces a comprehensive record. The file outlines the trigger, the data preserved, the analysis completed, the rationale behind decisions, and the ultimate outcomes. It includes timestamps and ownership details, the applicable licence conditions, customer communications, any KYC or EDD steps, and the product changes that were made, where necessary. This creates a clear, traceable line from signal to action to resolution, making the reasoning easy to follow.

In Denmark, this level of record-keeping facilitates fast and informed dialogue with customers, regulating authorities, service providers, and other stakeholders. It shows that actions were necessary, proportionate and executed at the right time. It also reduces dispute risk because questions can be answered with evidence rather than relying on recollection and vague, unverified claims. Consistent documentation helps prevent the quiet corruption of standards that can occur when cases are handled informally or when temporary measures are left in place for too long.

Where sportsbook signals raise concerns about market integrity, Soft2Bet complements the case record through its participation in the International Betting Integrity Association (IBIA), sharing information in accordance with its membership rules.

In May 2024, Soft2Bet activated its IBIA membership in Ontario and its Tooniebet.com brand feeds into IBIA’s integrity monitoring platform. “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook,” said IBIA CEO Khalid Ali. 

Where patterns relate to multi-accounting, organised bonus abuse, or other cheating, the same file discipline applies. The evidence pack is ready if an external body asks to review it and can be shared in accordance with the applicable regulatory and legal requirements, with appropriate redactions to protect privacy.

Every case ends with a resolution. Temporary controls are removed once the risk is mitigated, lessons learned are documented, and the retention period for the file is established in accordance with applicable market regulations. This routine keeps the audit trail clean, maintains proportionate controls and builds partner confidence in how Soft2Bet runs an investigation from start to finish.

Regulators are responding to emerging fraud trends by issuing clear, practical guidance to educate the market and protect integrity. A strong example is the Danish Gambling Authority’s guidance, published in May 2025, on preventing and combating match-fixing. This guidance explains operators’ obligations under an Executive Order and is accompanied by a companion note detailing how to make reports.

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Taken together, these guides require licence holders to investigate suspicious circumstances immediately and, where appropriate, refuse to accept stakes; to keep a written record of each investigation for five years, including cases where suspicion is rejected; to report without delay whenever there is knowledge, suspicion or reasonable cause to suspect match-fixing, using the Stopmatchfixing reporting channel; and to maintain an independent whistleblower programme that allows employees to report concerns anonymously and documents follow-up. The direction is consistent: risk-based controls, swift escalation and auditable records so operators can act decisively as tactics evolve.

Outcomes partners care about

Operationally, because Soft2Bet runs its monitoring, training and decision systems in-house, time to mitigation is short when cheating clusters appear. Fixes are deployed quickly, compliance rollout time is reduced by about 30%. The control framework is tailored to each licence and applies across the platform. Baseline checks run continuously; additional customer-level checks trigger only when indicators warrant, which keeps routine player journeys smooth. 

Over the referenced period, Soft2Bet has maintained full compliance across all jurisdictions, with no material fines or regulatory breaches, while obtaining additional licences and launching new brands. These are practical markers of control quality, audit-ready records and execution speed.

In recent years, Soft2Bet’s platform has received numerous industry awards for its innovative approach, stability and compliance. For partners, that recognition signals measured control and strong customer experience without added friction.

A closer look at the end‑to‑end flow

The path from investigation trigger to case closure is designed to prevent external corruption and internal drift. Monitoring is tuned to surface behavioural risk without flooding queues. When a risk threshold is reached, an investigation is initiated; evidence is preserved immediately, concerns and hypotheses are written in clear language, and scope, roles, and timelines are established.

Actions are bound by licence-specific KYC and RG rules. If a matter spans multiple product lines, linked cases are reviewed holistically across sportsbook and casino, ensuring a comprehensive picture. Decisions are based on behaviour, risk and evidence, and Legal and Compliance review the relevance of sanctions before they are applied.

There are two paths. Case interventions are targeted, time-bound and reversible for specific customers. On the other hand, product changes update baseline settings for all users in a market or across the platform, and remain in place until revised. For case interventions, eligibility may be tightened for the flagged account and device, or the account's reputation recalculated. 

For account actions, default eligibility rules, default activity limits and reputation weightings are updated for all users in scope. Each action applied to a specific account is logged with a reason, start and end time and a rule reference. Product changes follow change control with an owner, rationale, effective date and rule reference. Communications with both the affected customers and regulating authorities match the action. Affected customers receive only what is necessary for a case intervention, and internal release notes document product changes, ensuring compliant cohorts continue to progress without unnecessary friction.

Closing the loop is critical. Customer-specific interventions are lifted when suspicions are not confirmed. When suspicions are confirmed, the account is closed under licence conditions and the customer is no longer allowed to play. The outcome is reviewed, and lessons are fed back into monitoring rules, training content, and playbooks. This routine prevents quick fixes from becoming permanent obstacles, stops small rules from hardening into process corruption, and provides partners with predictable operations and fewer surprises.

Why this approach works in markets such as Denmark, Romania and Ontario

These are competitive, closely supervised markets, so control has to be effective and practical. Monitoring, training, and decision-making are intertwined; investigations are initiated based on predefined thresholds, and every action is recorded and reviewed. 

MEGA shifts value from one-shot extraction to progress, which reduces reliance on bonuses and keeps the core journey steady for compliant users.

Lessons applied whenever patterns reappear

The same themes return each time. Speed matters because organised cheating adapts quickly. Because Soft2Bet runs its monitoring, case tools and product controls in-house, the time from signal to action is short and potential corruption is cut off before it embeds. Proportionality matters because most users comply. Actions are targeted at accounts and behaviours that meet the threshold and are kept light elsewhere, always aligned to licence conditions.

Documentation is non-negotiable. Every investigation records the trigger, analysis, decisions and outcomes. This keeps the audit trail intact, prevents interpretation drift, and guards against internal corruption that can occur when teams rely on memory. 

Product design is part of control. When value is earned through progress rather than upfront bonuses, the incentive to manipulate shrinks and the investigation curve flattens over time.

These habits are integral to how Soft2Bet runs the business. They are reflected in the company’s public submissions, leadership interviews and the positioning of Nordic brands, and they are applied each time a coordinated pattern returns.

People, process and product working together

People spot what dashboards miss; dashboards surface what people cannot watch continuously. Soft2Bet pairs automated monitoring with expert review, keeping training tied to live policy in its internal platform. These streams meet in the investigation. Analysts triage signals, Legal checks proportionality, Risk calibrates control settings and Product ships configuration changes. Because the steps are consolidated in one workflow, every decision can be clearly explained to partners, auditors, and regulators, and the audit record is transparent.

MEGA provides the product lever. By prioritising progression and non-monetary achievements, it reduces the appeal of one-and-done tactics and makes it harder for a coordinated network to monetise a temporary gap. In markets such as Denmark, where promotional bonuses are limited by regulation, this approach supports integrity and helps prevent the slow corruption that can creep in when promotions carry too much weight.

The commercial logic is straightforward. AML, KYC and RG must work together so revenue remains usable rather than being parked as a liability. Investment in the investigation pathway and MEGA’s engagement design is a practical business expense, as it reduces write-offs and remediation costs, protects margins, and enables confident operation in stringent markets.

What partners can expect?

The tactics used to exploit iGaming platforms will continue to evolve. Bad actors will look for new angles, stitch identities across devices and try to turn small gaps into repeatable gains.

Soft2Bet’s response remains steady and practical. We conduct our own monitoring and training, keeping personnel well-informed, documenting every investigation, and designing engagement to ensure that progress, rather than one-time extraction, carries value. Controls are proportionate: firm where the evidence shows cheating, light elsewhere, and always aligned to market regulations.

This approach hinders fraud without adding friction or allowing the quiet corruption of incentives. When a coordinated network appears, the response is consistent: a swift investigation, proportionate controls, justified decisions, and targeted product changes that close any identified gaps.

Cutting-edge technology focus

Powered by Amazon Web Services, Soft2Bet has built a cloud-centred data foundation that delivers near real-time insight and measurable outcomes. As the AWS case study details, migrating analytics and other critical workloads to AWS has improved campaign speed, troubleshooting and regulatory reporting while reducing infrastructure costs.

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Soft2Bet’s engineering update quantifies the impact as a 55% reduction in compute spend, a more than 200% improvement in time to market, and a 70% faster partner onboarding cycle, alongside lower latency across live products. By unifying data on AWS with Snowflake and core services such as Amazon S3 and Amazon RDS, the platform can instrument MEGA and market toggles at scale, keep complete audit trails, and ship country-specific changes without disrupting compliant player journeys.

Final Thoughts

Soft2Bet demonstrates that integrity and player experience are not mutually exclusive. A licence-by-licence control system applies across the platform, and customer-specific interventions trigger only when indicators warrant. Investigations are evidence-led and logged, product settings are updated when a pattern is confirmed, and MEGA keeps engagement centred on progress rather than short-term offers. The result is faster mitigation, clean audit trails and a stable iGaming experience for compliant players.

Looking ahead, the focus remains clear: keep controls proportionate, keep decisions reviewable and keep the product easy to understand. With IBIA participation, an AWS-based data stack and MEGA’s configurable journeys, Soft2Bet can ship changes quickly, meet local rules and protect integrity at scale. Partners can expect predictable operations, fewer surprises and a smooth iGaming journey that balances risk control with a reliable player experience.

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