Soft2Bet partners with PartnerMatrix to boost sportsbook acquisition

Globaloperator group integrates Agent System solution to support sports betting brands

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Casino and sportsbook platform provider Soft2Bet has struck a deal with PartnerMatrix to enhance its acquisition tools, predominantly for its sports betting brands and partners.

The PartnerMatrix Agent Management System has now gone live across the Soft2bet network, which will allow the group’s various brands to broaden its customer base via the use of agent networks.

These customisable networks will target the millions of offline players who have yet to experience Soft2bet’s premium casino and sportsbook offerings, with the operator group able to control risk of acquisition through real-time management tools.

Soft2bet has seen great success of its sportsbetting brands in recent years, with the likes of CampoBet using the latest in gamification tools to attract a new generation of bettor across a number of territories.

Boris Chaikin, CEO of Soft2bet, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”

Levon Nikoghosyan, CEO of PartnerMatrix, said: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.

“We’re looking forward to assist withSoft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”