SPORTSBOOK INTEGRATED SOLUTION

Soft2Bet delivers an end-to-end, fully integrated sportsbook offering designed for regulated markets and ambitious operators. As a trusted sportsbook and bookmaker solutions provider, we combine modern technology, robust operations, and proven go-to-market expertise to help you launch, scale, and optimize your B2B sports betting business.

For the US market, our sportsbook offering is currently powered by our strategic partner Kambi, ensuring full compliance and high performance in a complex regulatory environment. Depending on jurisdiction, we provide either a turnkey solution or a flexible, API-driven setup that adapts to your product vision and growth strategy. We remain closely aligned with our sportsbook technology partners to deliver reliable, compliant, and scalable solutions wherever you operate.

Why Choose a Turnkey Sportsbook Software Solution

Our turnkey sports betting solution accelerates time-to-market without sacrificing control. You get feature-rich software for betting, seamless integrations, and managed betting services in one package ideal for brands entering new jurisdictions, upgrading legacy stacks, or adding a sportsbook alongside casino or retail operations. With Soft2Bet’s sportsbook solutions, you benefit from high coverage across sports and markets, pre-match and in-play depth, and a world-class front end tailored to your brand.

Core Sportsbook Technology That Converts

Offer thousands of pre-match and live betting events every week with low-latency updates, flexible market configuration, and advanced settlement rules. Extend your sports betting solutions with micro-betting and fast markets that keep engagement high during every minute of play. Add esports and virtual sports to diversify your content and drive incremental revenue.

Odds Feeds, Trading, and Risk Management

Integrate premium odds feeds from tier-1 data partners and leverage our trading engine to fine-tune margins and exposure. Use automated profiling, configurable limits, and real-time monitoring to protect your book. For added efficiency, our managed trading services can handle pre-match and in-play pricing, liabilities, and risk so you can scale confidently with a sportsbook provider that understands performance and compliance.

Bet Builder, Cash Out, and Promotions

Increase bet slip value and retention with bet builder, partial and full cash out, early payout rules, odds boosts, and free bet campaigns. Our bonus engine and CRM tools let you segment audiences, personalize offers, and run lifecycle campaigns that boost ARPU and reduce churn making your sportsbook software solution both powerful and profitable.

Flexible Integration Models for Every Strategy

Choose the delivery model that fits your roadmap. Our turnkey sportsbook software includes PAM, CMS, payments, and compliance for a fast, streamlined launch. Prefer to own more of the stack? Use our API-first approach or integrate an iFrame sportsbook for speed with minimal dev overhead. With modular sportsbook technology, you can add features, markets, and services on your timeline.

Brand-Ready Front End and CMS

Build a unique sportsbook experience with a customizable front end and flexible CMS. Control navigation, markets, and layouts per sport or region; localize content with multi-language and multi-currency support; and deliver mobile-first UX with lightning-fast page loads. Align your brand story with a sportsbook software provider that supports design freedom and operational efficiency.

‍Player Experience, Personalization, and Retention

Drive loyalty with personalized homepages, recommended events, and tailored bet suggestions based on user behavior and preferences. Our CRM and segmentation suite enables targeted campaigns across channels email, push, and on-site for both acquisition and reactivation. Add gamification and loyalty tools to increase session length and bet frequency across pre-match and live betting.

Operations, Compliance, and Payments – Handled

Soft2Bet’s sportsbook solutions include a robust Player Account Management system with automated KYC/AML workflows, configurable risk rules, affordability checks, and responsible gaming controls. Meet regulatory obligations with audit-ready logs, consent management, and self-exclusion tools aligned to local frameworks in regulated markets.

Payments and Fraud Prevention

Expand globally with a broad payment gateway stack, local APMs, multi-currency settlement, and real-time reconciliation. Enhance security with device fingerprinting, velocity checks, and rule-based fraud prevention. With enterprise-grade reliability and a 24/7 monitoring team, our turnkey sports betting solution keeps transactions smooth during peak traffic.

Data, Reporting, and Scale

Access real-time dashboards and scheduled reports to track handle, GGR, hold, market performance, and campaign ROI. Our BI tools help you optimize margin strategies, promotions, and market availability so you can run a tighter, more profitable book with data-led decision making.

Cloud-Native, Secure, and Scalable

Built on cloud-native architecture, our platform scales horizontally to handle major sporting events and busy in-play schedules. Benefit from high uptime SLAs, robust observability, and best-practice security. As a cutting-edge sports betting provider, we prioritize data protection and operational resilience so your brand performs reliably under pressure.

Faster Go-To-Market with Ongoing Expert Support

Get to market faster with structured onboarding, data migration support, and sandbox access for your teams. Our experts help configure markets, limits, payment routing, and compliance to match your operating model across regions.

Managed Services and Continuous Optimization

Leverage our managed betting services from trading support to campaign strategy to optimize margin and lifetime value. With regular performance reviews and roadmap alignment, Soft2Bet acts as your long-term partner in b2b sports betting growth.

Your Turnkey Betting Provider for Global Ambitions

Soft2Bet unites sportsbook technology, betting solutions, and premium services into a single, scalable stack. As one of the sportsbook software providers focused on outcomes, we help operators deliver standout experiences, meet regulatory standards, and expand sustainably. If you’re seeking a turnkey sportsbook solution or a flexible integration path with enterprise-grade support, we’re ready to power your next phase of growth.

Ready to talk? Connect with Soft2Bet – your sportsbook provider and turnkey betting provider for online and retail success.

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