What is Turnover (Handle) in Betting?

Definition: Turnover, called handle in the US, is the total amount of money wagered over a period, before any winnings are paid out.

How it connects to other metrics:

GGR = Turnover - Winnings paid to players
Hold % = GGR / Turnover × 100%

Example: a sportsbook takes €1,000,000 in stakes in a month and pays out €920,000 in winnings. GGR is €80,000 and hold is 8%.

How turnover is broken down:

By vertical: sportsbook, casino, live casino.
By sport, league and market type.
Pre-match vs live betting.

Why it matters: turnover shows betting volume. Profitability is read from GGR and hold, since high turnover with a low hold can produce less revenue.

Back to Glossary

Related Terms

KPI (in iGaming)

A KPI (Key Performance Indicator) is a metric chosen to track progress towards a business goal. In iGaming, KPIs cover revenue, player acquisition, retention and operations.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures how likely players are to recommend a brand, based on one question rated from 0 to 10.

Conversion Funnel

A conversion funnel is the sequence of steps a visitor takes to become a depositing player, with the number of users counted at each step.

Player Segmentation

Player segmentation is dividing the player base into groups with similar characteristics, so that content, communication and support can be set up per group.

let's do business