What is Player Segmentation?

Definition: Player segmentation is dividing the player base into groups with similar characteristics, so that content, communication and support can be set up per group.

Common segmentation criteria:

Activity - frequency of sessions, deposits and bets.
Value - GGR or NGR generated over a period.
Product preference - slots, live casino, sports, specific leagues.
Lifecycle stage - new, active, at risk, inactive.
Market, language and device.
Responsible gaming flags - players excluded from marketing.

Static and dynamic segments: static segments are built once for a campaign. Dynamic segments update automatically as player data changes.

Where it is used: CRM campaigns, lobby personalisation, gamification settings and reporting.

Back to Glossary

Related Terms

KPI (in iGaming)

A KPI (Key Performance Indicator) is a metric chosen to track progress towards a business goal. In iGaming, KPIs cover revenue, player acquisition, retention and operations.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures how likely players are to recommend a brand, based on one question rated from 0 to 10.

Conversion Funnel

A conversion funnel is the sequence of steps a visitor takes to become a depositing player, with the number of users counted at each step.

Cohort Analysis

Cohort analysis groups players who share a starting point, such as the month of registration or first deposit, and tracks how each group behaves over time.

let's do business