.avif)
Retention & Reactivation Programmes
Behaviour-based lifecycle flows from onboarding and nurture to dormancy and win‑back. Real-time triggers (bet settlement, win/loss streaks, inactivity, KYC milestones) launch the next-best action, with automated rewards where appropriate. A/B tests, holdouts and cohort reports help reduce churn, lift session frequency, and grow LTV.
VIP-Oriented Lifecycle & Concierge
Tiered programmes for high-value players with tailored communications, private promotions and defined SLAs. Segmentation by value (e.g., RFM/NGR/ARPPU) and risk ensures appropriate limits, cashback, and invitations without eroding margins. Dedicated managers and priority support increase visit frequency and customer lifetime value.
Personalised Omni-Channel Campaigns
One narrative across email, push, SMS, on-site and in-app, with dynamic content by sport, league, team, game genre, device, and time of day. Real-time decisioning selects the next-best offer, and journey logic adapts after each action or result. Built-in measurement (control groups, attribution, funnels) shows what truly drives engagement.
Geo-Targeted & Ad-Hoc Promotions
Localised offers by market, language, currency, and calendar — from major tournaments and derbies to regional holidays. Moment-based promos react to live events and inventory, with budget controls, caps, and cooldowns to protect ROI. Compliance rules are applied per jurisdiction out of the box.
BONUS ENGINES
Automate rewards that react to player behaviour in real time — with strict eligibility, budget control, and clear bonus-level reporting.
Automated Triggers
Event-based rules (registration step, first/next deposit, bet settlement, win/loss streaks, inactivity). Rewards issue instantly or by schedule with caps and cooldowns to protect margin.
Reward Types & Rules
Bonus funds, free bets, free spins, cashback, vouchers, tournament tickets. Configure amount, wagering/odds, expiry, max-win, and contribution rules.
Eligibility
& Compliance
Grant only to eligible players based on KYC status, RG limits, jurisdiction, and channel. Built‑in abuse checks and stacking rules keep offers fair and compliant.
Budgeting,
Control & Analytics
Plan and approve campaigns, track liabilities and breakage, pause/audit in back office. A/B tests, holdouts, and cohort dashboards show true ROI of each bonus.
Tailor-made Strategies
We design CRM strategies around your market, product, and audiences: lifecycle journeys, VIP care, and local promos. You get a clear roadmap, KPIs, and hands-on execution that lifts retention, NGR, and loyalty while protecting margins
Players
Retention & Reactivation
Lifecycle programmes that prevent churn and win players back. Triggers on inactivity, bet outcomes, and deposit gaps. Send timely messages and incentives. Expect higher session frequency, longer lifetimes, and lower CPA on reactivation
Personalised Omnichannel Campaigns
One narrative across email, push, SMS, on-site, and in-app. Dynamic content adapts to league, team, genre, device, and time. Real-time rules pick the next-best action, while A/B tests and control groups prove what drives engagement and revenue
Geo-targeted
& Ad-hoc Promotions
Localised promos by country, language, currency, and calendar. From major tournaments to local holidays, campaigns launch fast with caps and cooldowns to protect ROI. Higher relevance drives opt-in rates, conversion and NGR across markets.
Integrated
with PAM
Soft2Bet provides operators with complete iGaming ecosystem that integrates different products and services into one powerful solution. Our CRM is connected with all back-office features including user segmentation, bonus management, and more.
Real-time
Dashboard
Follow crucial business metrics across your brands and adapt retention strategy according to the actual data insights.
User Activity
Analytics
Get the full picture of users’ preferences and life-cycles. Be sure your campaigns will be set on time and work efficiently.
Advanced
Segmentation
Deliver personalised offering on-time and for the right audience. Your players will receive exactly what they will need at the moment.
Bonus Triggers
Management
Customise the way users will activate the campaign, align it with your retention strategy and improve according to results.
Turnkey CRM for Adaptive Growth: Elevate Retention and Revenue for Sportsbook and iGaming Operators
Soft2Bet delivers a turnkey CRM for adaptive growth that helps sportsbook and iGaming operators turn data into retention, loyalty, and revenue. Built specifically as a sportsbook CRM and casino CRM software suite, it gives product, CRM, VIP, marketing, and compliance teams the tools to orchestrate personalized experiences across the full player lifecycle acquisition to reactivation while keeping operations compliant and scalable.
Why adaptive growth? Markets shift, regulations evolve, and player behavior changes daily. Our igaming CRM adapts in real time: it ingests live events, updates cohorts and segments instantly, adjusts journeys and offers, and learns from outcomes to keep campaigns on target with minimal manual effort.
Key differentiators include industry-specific logic, compliance-first design, open integrations, and a modular architecture so you can start fast and expand as you grow.
Core CRM capabilities built for sportsbook and casino
Data foundation and real-time events. Centralize behavioral, transactional, and marketing data in a unified profile. Stream live events (deposits, bet placements, wins/losses, session starts, KYC changes) to power event-driven journeys and timely outreach. This is a CRM for gaming industry realities fast, granular, and auditable.
Segmentation, prediction, and value modeling. Build segments with RFM analysis, LTV scoring, risk flags, preferred sports/markets, casino vertical affinity, and device/channel preferences. Use churn prediction and propensity models to prioritize offers and budgets, then refresh segments continuously as players interact.
Automation and journey orchestration. Drag-and-drop journey builder to automate onboarding, first-deposit conversion, pre-match reminders, live-bet nudges, reactivation flows, and VIP upgrade paths. Trigger by behavior or milestone, throttle by risk and RG status, and pause when compliance criteria require it.
Omnichannel communications and personalization. Execute coordinated email, SMS, push, in-app, and onsite messaging from one cockpit. Sync content, frequency, and timing to avoid fatigue. Personalize banners, lobbies, betslip prompts, and bonus cards for each player segment.
Bonus, loyalty, and VIP management. Orchestrate free bets, combo bet boosters, free spins, reloads, and cashback with condition-based eligibility and wagering rules. Manage loyalty tiers, point shops, missions, and challenges to drive engagement, then hand off hot prospects to VIP managers with 360° player context.
Sportsbook CRM use cases
Pre‑match, live, and post‑bet triggers. Automate reminders for abandoned betslips, team watchlists, and key kickoff times. During live events, trigger offers for markets the player follows (e.g., next goal scorer) and stake-based boosters. Post-bet, deliver smart settlement notifications, recaps, and re-engagement nudges.
Odds and markets personalization. Highlight preferred leagues and markets based on session and stake behavior. Combine price boosts with responsible limits and risk checks to ensure safe yet engaging experiences.
Cross‑sell between sports and casino. After marquee matches, propose thematically linked slots or live casino tables. Use session length, volatility preference, and stake size to tailor casino recommendations without cannibalizing sportsbook activity.
Casino CRM software use cases
Free spins, tournaments, jackpots. Launch personalized free spin bundles, leaderboard tournaments, and jackpot chase campaigns with anti-abuse rules and real-time standings updates. Auto-adjust incentives for new, active, and VIP cohorts.
Reactivation and churn prevention. Identify early churn signals (declining session frequency, smaller stakes) and trigger rescue offers across email, SMS, and push with fair wagering and deposit thresholds. Bring back dormant players with safer, value-driven journeys.
Onsite and in‑app personalization. Reorder lobbies, spotlight favorite providers, and rotate banners based on recently played titles and volatility appetite. This is where a purpose-built CRM casino solution outperforms generic tools.
Compliance, risk, and responsible gaming
KYC/AML and fraud scoring. Sync KYC status and AML alerts to automatically restrict or change journeys. Trigger enhanced due diligence flags to pause bonuses or outreach until checks pass. Risk data flows through the CRM so no campaign runs out of policy.
Responsible gaming and consent management. Enforce deposit, session, and loss limits inside campaigns. Honor self-exclusion, time-outs, and channel-level opt-ins/opt-outs in real time. GDPR-aligned consent management ensures the right message reaches the right player, on the right channel, at the right time lawfully.
Integrations and data ecosystem
Soft2Bet’s gaming CRM integrates with your stack through open APIs and webhooks. Connect your platform, ESP/SMS providers, PSPs, affiliate systems, ad platforms, fraud tools, BI dashboards, and data warehouse/CDP. Import historic data to preserve cohorts and ROI tracking; export events and results to your analytics layer without lock‑in.
Analytics, testing, and optimization
Visualize acquisition-to-retention funnels, channel performance, and LTV by cohort. Track campaign ROI with configurable attribution windows and revenue markers. Run A/B and multivariate tests across creatives, incentives, and timing to continually lift conversion, retention, and ARPPU. Feed learnings back into the journey builder for compounding gains.
Multi-brand, multi-market operations
Operate many brands and regions from one CRM. Apply localization for language, currency, time zone, odds formats, and cultural preferences. Configure compliance guards per jurisdiction, then reuse proven journeys across markets with brand-level tweaks for voice and visual identity.
Onboarding, migration, and support
Get value fast with turnkey setup, from data mapping and SDK deployment to channel integrations and initial journeys. Our team shares best-practice playbooks for sportsbook CRM and casino CRM programs tailored to acquisition, activation, and VIP growth. We support training, change management, and ongoing optimization so your team scales confidently.
Security, privacy, and reliability
Protect player trust with strong data governance, role-based access, encryption in transit and at rest, and audit trails for every action. High availability architecture and graceful degradation ensure critical triggers and RG flags stay online, even during peak events.
Why Soft2Bet
Soft2Bet brings deep iGaming domain expertise and product velocity to help operators execute faster. Our modular approach means you can start with core igaming CRM capabilities and add advanced features over time reducing total cost of ownership while increasing agility. Whether you need a focused sportsbook CRM, end‑to‑end CRM casino software, or a unified crm for gaming industry operations, we adapt to your roadmap, not the other way around.
Get started
See how Soft2Bet’s Turnkey CRM for Adaptive Growth can lift retention and revenue while keeping compliance front and center. Request a demo and a discovery workshop to map quick wins and a scalable rollout across your brands and markets.
