CMS features
Our CMS is more than just a tool. It's your ultimate partner in content creation, localisation and management. Tailored specifically for the iGaming sector, it offers a wide range of advanced features
Auto-
validation
Automatically check games, promotions, payments, and content before publishing. Be sure that your content meets regulatory requirements, responsible gambling frameworks, market restrictions, and technical configurations. Reduce human error, avoid non-compliant launches, and receive clear editor feedback.
Own access
for partners
Let external partners manage only their assigned content, promotions, or data. With granular permissions, brand/market scoping, and full audit trails, it ensures partners work independently without exposing sensitive operations. Receive 24/7 access and real-time analytics
Flexible
work
Handle out-of-framework needs or fast regulatory updates without waiting for core product changes. Through configurable rule engines, custom schemas, and integration hooks, operators can react quickly to new market demands or compliance shifts. Get comprehensive support for any non-standard decisions
Localised Content
Manage multilingual and multi-market content from a single hub. Set up translation workflows, currency/date formatting, and jurisdiction-specific rules while keeping brand consistency. Instantly update and manage game listings, promotions, and news, ensuring your content stays fresh and engaging
Security and Compliance
In the fast-paced world of iGaming, security and compliance cannot be overlooked. Our CMS is built with the highest security standards to protect your data and ensure compliance with regulatory requirements
Integrated
with PAM
Soft2Bet in-house CMS is completely integrated with all the platform's features, including comprehensive back-office and responsible gaming tools
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Verification
Ensure that robust verification procedures are in place to guarantee the security of all transactions and data on your brands.
Metrics
We use advanced technology to monitor players' activities in real-time, allowing for instant actions to ensure safe gaming.
Compliance
Integrate responsible gaming measures to promote a safe and healthy gaming environment and adapt your brands for any legislation changes on time.
Personalisation
Provide the most relevant games and promotions across different markets, as well as based on players’ preferences and activity. All thanks to our authentic user segmentation engine.
Powerful In‑House Casino CMS: Scale, Personalize, and Control Your iGaming Operations
Soft2Bet’s in-house casino CMS is purpose-built for regulated gaming, giving operators the control, speed, and compliance that generic content systems cannot match. Unlike standard web CMS tools, our casino cms connects directly to the operational backbone player account management, payments, bonus logic, and risk so every page, promotion, and user journey can react to real-time player data and regulatory requirements.
With Soft2Bet, your content team and product owners can update pages, configure promotions, and launch new brands without waiting on engineering cycles. That agility, combined with enterprise-grade governance, is why operators choose our casino management systems to scale efficiently across markets.
Core capabilities of Soft2Bet’s iGaming CMS
Create high-converting landing pages, lobbies, and promotional hubs in minutes. Our drag-and-drop builder supports reusable components, dynamic banners, personalized modules, and SEO-friendly structures (metadata, sitemaps, and structured data) tailored for the iGaming vertical. Because it’s connected to the platform, you can expose game feeds, jackpots, and real-time leaderboards without custom code.
Multi-brand, multi-jurisdiction, and localization
Operate multiple brands from a single back office. Define brand-specific themes, catalogs, and compliance rules, while reusing content across markets. Built-in localization handles multilingual copy, right-to-left languages, and market-specific assets; multi-currency support and local payment methods ensure frictionless experiences globally.
Granular permissions, workflows, and audit
Role-based access control (RBAC) and approval workflows keep your content operations safe and compliant. Specialists from various spheres work in streamlined pipelines with full audit trails. Single sign-on (SSO) and enterprise identity integrations centralize governance for large organizations.
Casino management systems built for scale
Soft2Bet combines a robust iGaming cms with the core elements of modern casino management software. The platform is API-first and modular, enabling rapid integration, experimentation, and growth.
PAM, bonus engine, risk and fraud, payments
- Player Account Management (PAM) driving lifecycle logic: registration, verification, wallets, limits, and preferences.
- Advanced bonus engine for deposit matches, free spins, missions, jackpots, and tournaments configurable by segment, market, device, or behavior.
- Risk and fraud controls with device fingerprinting, velocity rules, and chargeback mitigation.
- Payments and cashier with PSP aggregation, fallback routing, reconciliation reports, and region-specific methods.
API-first integrations and ecosystem readiness
Integrate sportsbook, live casino, RNG providers, PSPs, CRMs, affiliate platforms, and BI stacks with well-documented APIs and webhooks. The event-driven architecture enables real-time triggers think instant bonuses, on-site personalization, and campaign automation backed by scalable microservices.
Marketing, retention, and personalization
Target cohorts by value, behavior, jurisdiction, and lifecycle stage. Build campaigns in minutes, from welcome flows to reactivation journeys, powered by first-party data. The casino management system software ties content and offers together, so your promotions and page modules adapt per player segment automatically.
A/B testing, personalization, and gamification
- Run A/B or multivariate tests on layouts, CTAs, and promotional bundles with built-in analytics.
- Personalize banners, lobbies, and recommendations using real-time signals such as recent sessions, game preferences, and payment behavior.
- Boost retention with jackpots, missions, tournaments, and loyalty programs configured once and scaled across brands.
Compliance and operational excellence
The Soft2Bet platform embeds KYC verification flows, AML monitoring, and responsible gaming controls (limits, reality checks, self-exclusion), helping operators comply with diverse regulatory frameworks. Data privacy and consent management are built-in to support GDPR-ready operations.
Uptime, security, and disaster recovery
Cloud-native infrastructure with autoscaling, CDN, and smart caching keeps experiences fast worldwide. High availability, monitoring, and incident response minimize downtime, while disaster recovery plans and backups protect operations. Audit logs, access controls, and secure SDLC practices reinforce enterprise security.
Why Soft2Bet leads the casino management system market
Soft2Bet’s headless architecture separates content from presentation, letting you innovate across web, mobile, and native apps without replatforming. Microservices and message queues support growth spikes and new verticals, future-proofing your stack in a fast-moving casino management system market.
Fast launch, smooth migration, and expert support
Whether you’re launching a new brand or modernizing a legacy stack, our onboarding team helps migrate content, re-map data, and integrate providers quickly without compromising quality. Continuous updates, SLA-based support, and best-practice playbooks keep your operations sharp and compliant.
What you can achieve with Soft2Bet’s casino CMS
- Launch new brands and markets faster with reusable templates and components.
- Increase conversion and LTV through precision targeting and real-time personalization.
- Reduce operational overhead with governed workflows and a single back office.
- Improve SEO and acquisition with optimized page structures and localization.
- Strengthen compliance and security with built-in controls and auditability.
Your platform for sustainable growth
Soft2Bet unites a powerful in-house igaming cms with battle-tested casino management systems to give you the best of both worlds: the freedom to move fast and the rigor to scale safely. From content to campaigns, payments to risk, the platform centralizes what matters, so your teams can execute with confidence.
Ready to evolve beyond generic tools? Choose Soft2Bet’s casino cms enterprise-grade casino management software designed to help leaders win in the casino management system market.
