What is the Player Lifecycle?

Definition: The player lifecycle is the sequence of stages a player goes through with a brand, from the first visit to becoming inactive.

Typical stages and metrics:

• Acquisition - first visit, measured by CAC and traffic sources.
• Registration and verification - conversion rate, KYC pass rate.
• First deposit - FTD count and conversion from registration.
• Active player - DAU/MAU, ARPU, retention.
• At risk - falling activity compared with the player's usual pattern.
• Inactive (churned) - churn rate, reactivation rate.

Why it matters: each stage needs different product, CRM and support actions, and lifecycle reporting shows where players drop off.