What is NGR (Net Gaming Revenue)?

NGR represents net revenue after subtracting specific costs from GGR. There is no single universal formula-operators and finance functions may define it differently.

Typical conceptual formula:

NGR = GGR − Promotions − Fees/Commissions − Taxes (sometimes) − Other deductions (as defined)

Common deductions included in iGaming NGR:

Promotional costs
Marketing commissions / rev share payouts
Payment processing fees
Game provider fees/royalties
Gaming taxes/duties (in some definitions; in others taxes are reported separately)

Best practice: Always specify which deductions are included when reporting or comparing NGR across brands/partners.

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Related Terms

KPI (in iGaming)

A KPI (Key Performance Indicator) is a metric chosen to track progress towards a business goal. In iGaming, KPIs cover revenue, player acquisition, retention and operations.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures how likely players are to recommend a brand, based on one question rated from 0 to 10.

Conversion Funnel

A conversion funnel is the sequence of steps a visitor takes to become a depositing player, with the number of users counted at each step.

Player Segmentation

Player segmentation is dividing the player base into groups with similar characteristics, so that content, communication and support can be set up per group.

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