What is an iGaming Platform?

Definition: An iGaming platform is the core software an operator uses to run online casino and sportsbook brands. It connects player accounts, payments, game content and reporting in one system.

Core components:

PAM and wallet - player accounts, balances, verification status.
Casino and sportsbook integrations - game content, odds and bet engine.
Back office - player management, risk tools, reporting.
Front-end and CMS - website, lobby, localisation.
Integrations layer - PSPs, KYC vendors, CRM and analytics tools.

Who supplies it: platforms are delivered by B2B iGaming providers (suppliers) as turnkey solutions or as separate modules that an operator combines with its own systems.

Key points to clarify with a provider: multi-brand support, the number of markets covered, release process, hosting and the scope of managed services.

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Related Terms

Odds API (Odds Feed)

An odds API, or odds feed, is a data service that delivers sports fixtures, betting markets, prices and results to a sportsbook platform in a machine-readable format.

Time to Market

Time to market is the period from the decision to launch a brand, market or feature to the moment it goes live for players.

Localization

Localization is the adaptation of a casino or sportsbook brand to a specific market. It goes beyond translation and covers content, payments and local rules.

Gamification

Gamification is the use of game-design elements, such as levels, missions and progress tracking, inside a casino or sportsbook product.

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