What is an Odds API (Odds Feed)?

Definition: An odds API, or odds feed, is a data service that delivers sports fixtures, betting markets, prices and results to a sportsbook platform in a machine-readable format.

Data in a typical feed:

Fixtures and schedules with sport, league and participants.
Pre-match and live odds per market and selection.
Market status: open, suspended, closed.
Live scores and official results for settlement.

Delivery methods:

Pull (REST) - the platform requests data at intervals.
Push (WebSocket or message queue) - updates arrive as soon as prices change, which live betting requires.

Key considerations: latency, sports coverage, depth of markets, uptime and the speed of suspension signals during live events.

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Related Terms

Time to Market

Time to market is the period from the decision to launch a brand, market or feature to the moment it goes live for players.

Localization

Localization is the adaptation of a casino or sportsbook brand to a specific market. It goes beyond translation and covers content, payments and local rules.

Gamification

Gamification is the use of game-design elements, such as levels, missions and progress tracking, inside a casino or sportsbook product.

Front-End

The front-end is the player-facing part of a casino or sportsbook: the website or app that players see and use. It sends requests to the back-end platform through APIs.

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