What is an iGaming Operator?

Definition: An iGaming Operator is the company that runs an online casino or sportsbook brand, holds the licence for it and manages the relationship with players.

Operator responsibilities:

Holding a licence for each market where the brand accepts players.
Player registration, KYC checks and responsible gaming tools.
Brand marketing, CRM and customer support.
Choosing the product mix: casino, live casino, sportsbook or a combination.

Who supplies the operator:

Platform providers - PAM, wallet, back office, front-end.
Content suppliers - game studios, aggregators, odds and data feeds.
Payment providers - PSPs connected through the platform.

Why it matters: The operator owns the brand and the licence, while much of the technology behind the brand can come from a B2B provider under a turnkey model.

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Related Terms

Implied Probability

Implied probability is the chance of an outcome expressed by the odds. It converts a price into a percentage.

Odds Formats (American, Decimal, Fractional)

Odds formats are different ways of writing the same price. A sportsbook front-end can display decimal, fractional or American odds depending on the market and player settings.

Fixed Odds

Fixed odds betting is a model where the price is agreed when the bet is placed. The payout is calculated from those odds, even if the market price changes later.

Wager (Stake)

A wager is a bet placed on an outcome. The stake is the amount of money committed to that bet. In everyday use the two words are often interchangeable.

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