What is GGR (Gross Gaming Revenue)?

GGR is the operator’s gross revenue from gaming activity before deductions.

Standard formula:

GGR = Total stakes (turnover) − Total winnings paid out

What GGR does not include:

Promotional costs
Payment processing fees
Platform/provider fees (game royalties)
Taxes and duties

Why it matters:

GGR is a core performance indicator for both casino and sportsbook, but it should be interpreted alongside promotion intensity, hold, and NGR.

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Related Terms

KPI (in iGaming)

A KPI (Key Performance Indicator) is a metric chosen to track progress towards a business goal. In iGaming, KPIs cover revenue, player acquisition, retention and operations.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures how likely players are to recommend a brand, based on one question rated from 0 to 10.

Conversion Funnel

A conversion funnel is the sequence of steps a visitor takes to become a depositing player, with the number of users counted at each step.

Player Segmentation

Player segmentation is dividing the player base into groups with similar characteristics, so that content, communication and support can be set up per group.

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