What is an FTD (First Time Depositor)?

An FTD is a user who completes their first successful deposit. This is one of the most important acquisition milestones in iGaming because it indicates a shift from interest to monetary intent.

Why it’s critical:

Many operators optimise campaigns toward FTDs (CPA deals).
It’s commonly used as a “customer” definition in CAC calculations.

Important nuances:

“Successful deposit” may exclude chargebacks, failed payments, or suspicious transactions.
Some operators also track First Time Bettor (first wager) separately from FTD.

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Related Terms

KPI (in iGaming)

A KPI (Key Performance Indicator) is a metric chosen to track progress towards a business goal. In iGaming, KPIs cover revenue, player acquisition, retention and operations.

NPS (Net Promoter Score)

NPS (Net Promoter Score) measures how likely players are to recommend a brand, based on one question rated from 0 to 10.

Conversion Funnel

A conversion funnel is the sequence of steps a visitor takes to become a depositing player, with the number of users counted at each step.

Player Segmentation

Player segmentation is dividing the player base into groups with similar characteristics, so that content, communication and support can be set up per group.

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