What is API Integration?

Definition: Connecting an iGaming platform to third‑party services through an Application Programming Interface (API) so systems can exchange data and execute actions automatically.

What it’s used for:

Payments: deposits, payouts, payment status updates, chargebacks.
KYC/AML: identity verification checks, document validation, sanctions/PEP screening.
Game providers/aggregators: launching games, retrieving game lists/metadata, session handling.
Analytics tools: attribution, campaign performance.

Why it matters: API integrations reduce manual work, enable real‑time processing, and allow operators to scale by adding providers quickly.

Typical considerations: authentication (API keys/OAuth), rate limits, idempotency, error handling, versioning, and compliance requirements.

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Related Terms

Odds API (Odds Feed)

An odds API, or odds feed, is a data service that delivers sports fixtures, betting markets, prices and results to a sportsbook platform in a machine-readable format.

Time to Market

Time to market is the period from the decision to launch a brand, market or feature to the moment it goes live for players.

Localization

Localization is the adaptation of a casino or sportsbook brand to a specific market. It goes beyond translation and covers content, payments and local rules.

Gamification

Gamification is the use of game-design elements, such as levels, missions and progress tracking, inside a casino or sportsbook product.

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