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SBC Awards Americas 2026 recognized Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control.
MIAMI, Florida, June 11, 2026 - Soft2Bet, a leading turnkey solutions provider, was honored at the SBC Awards Americas 2026, taking home the prestigious title of Industry Innovation of the Year in North America.
These accolades celebrate the strength of Soft2Bet’s iGaming platform, back-office tools and MEGA, Soft2Bet’s gamification solution. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers. Soft2Bet’s technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in highly competitive markets.
MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Each project is shaped around local player behavior, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Being recognized by SBC is a direct reflection of the work our team has put into building technology that supports operators in highly competitive markets. As we develop across North America, our goal is to show partners how Soft2Bet’s technology can support stronger engagement and growth while meeting rigorous compliance standards.”
Soft2Bet’s success at the SBC Awards Americas 2026 adds further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for North American operators seeking platform migration, native mobile apps and support for new market launches.
MEGA is Soft2Bet’s proprietary, API-driven gamification solution that allows operators to seamlessly integrate missions, rewards, and player progression into their platforms. This targeted approach deepens user engagement, significantly lifts retention, and maximizes LTV to ensure long-term commercial profitability.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 22 licenses.
About Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customize gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.
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SBC Awards Americas 2026 recognized Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control.
MIAMI, Florida, June 11, 2026 - Soft2Bet, a leading turnkey solutions provider, was honored at the SBC Awards Americas 2026, taking home the prestigious title of Industry Innovation of the Year in North America.
These accolades celebrate the strength of Soft2Bet’s iGaming platform, back-office tools and MEGA, Soft2Bet’s gamification solution. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers. Soft2Bet’s technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in highly competitive markets.
MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Each project is shaped around local player behavior, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Being recognized by SBC is a direct reflection of the work our team has put into building technology that supports operators in highly competitive markets. As we develop across North America, our goal is to show partners how Soft2Bet’s technology can support stronger engagement and growth while meeting rigorous compliance standards.”
Soft2Bet’s success at the SBC Awards Americas 2026 adds further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for North American operators seeking platform migration, native mobile apps and support for new market launches.
MEGA is Soft2Bet’s proprietary, API-driven gamification solution that allows operators to seamlessly integrate missions, rewards, and player progression into their platforms. This targeted approach deepens user engagement, significantly lifts retention, and maximizes LTV to ensure long-term commercial profitability.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 22 licenses.
About Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customize gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.
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