At ICE Barcelona 2026, Soft2Bet, a leading provider of iGaming turnkey solutions, will highlight its major platform releases from 2025. The company will also outline its strategic product priorities for the casino and sportsbook sectors for the upcoming year.

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As the first major industry event of 2026, ICE will be Soft2Bet's main stage to meet partners, run demos, and discuss how its turnkey platform delivers localised player experiences and compliance-ready brand builds in key markets. This platform is powered by data-led casino and sportsbook gamification and real-time performance analytics.

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Over the last 12 months, Soft2Bet expanded its content footprint by onboarding more game providers and adding more than 9,600 casino titles (+23.9%). The company also introduced a mobile-first core with a unified codebase to speed up time-to-market and support scaling across jurisdictions. On the retention side, new mechanics, including a 25-level rewards system, bonus boosters and extended cashback options, are being rolled out to keep players engaged for longer.

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MEGA Product Showcase and New Engine Previews

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MEGA remains central to that strategy. At ICE, Soft2Bet will put MEGA Clawee front and centre, the engine that drew the strongest attention from the community during the 2025 roadshow, while also showcasing recent releases including MEGA Chance, MEGA Round, MEGA Loot and MEGA Rally, alongside upcoming concepts, including the last one, MEGA11. Offered as a standalone, API-ready product, MEGA can be integrated into casino and sportsbook environments to deliver missions, challenges and narrative-led journeys, supported by personalised rewards and segmentation.

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Yoel Zuckerberg, CPO at Soft2Bet, stated: “In 2025, we saw that brands built on a strong product core, polished UX and compliance-by-design can launch faster and perform better in key markets. At ICE, we’ll be focusing on what’s next: shorter rollout cycles, richer MEGA journeys and sharper data tooling designed to grow lifetime value responsibly.”

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Behind the scenes, Soft2Bet has strengthened operational performance with a 24/7 risk management layer and custom trading capabilities, supporting up to 1M pre-match events, 800K live events and 10M virtual sports events annually. At ICE, the company will also present sportsbook solutions designed to shape the betting experience and operator results, with innovative product modules built to improve trading performance, increase player engagement through MEGA-driven mechanics and differentiate brands in competitive markets.

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Place for quote from the ICE representative 

On 18–19 January, Soft2Bet will take part in the Global Gaming Awards 2025 ceremony, where the company and its brands have been shortlisted across several high-profile categories. Betinia has been nominated for Online Casino of the Year 2026, Soft2Bet for Platform Provider of the Year 2026, and Chief Product Officer Yoel Zuckerberg for Executive of the Year 2026. These nominations highlight Soft2Bet’s continued leadership in platform innovation, product excellence, and executive vision. They also build on the company’s strong performance at last year’s Global Gaming Awards, where Soft2Bet secured wins for Executive of the Year, Platform Provider of the Year, and Product Launch of the Year, further reinforcing its position at the forefront of the iGaming industry.

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About Soft2Bet

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Soft2Bet is a platform provider and operator group delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localisation and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

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About Soft2Bet’s MEGA

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Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone solution that integrates gamification into casino and sportsbook brands. MEGA provides a range of gamification engines and enables operators to customise rewards, bonus triggers, user segmentation, difficulty levels and more.

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