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Hamza Afifi on expectations of the iGB Live! Amsterdam exhibition

September 23, 2021
5 Minutes reading

The casino and sportsbook platform provider, Soft2Bet, is ready for celebrations at the iGaming industry gathering at the upcoming iGB Live! Amsterdam from 28 September to 1 October.

Except for being the biggest exhibitor and sponsor at the show, Soft2Bet will mark its fifth milestone – a period of mounting expansion, growing from a few employees to its present number of 700 industry experts.


Hamza Afifi, Soft2Bet's PR Director, shares his views on what to seek out in Amsterdam's event.


What are you looking to achieve from your presence at iGB Live! Amsterdam – what are your key objectives?


HA: “Attending iGB Live! Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have taken the stage at iGB Live! Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”


What do you think the major industry talking points/trends will be at the show?


HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points–which is an important part of why people attend live events.”


It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?


HA:“In celebration of Soft2Bet's 5th anniversary, we threw a marvelous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing several unique brands and delivering a more enjoyable experience for customers. Over the last five years, Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”


What’s unique about the services that you offer?

HA: “Soft2Bet's multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”


What impact has Covid-19, and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?


HA: “Lockdown has affected the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behavior of players, so Soft2Bet takes special care when onboarding brand-new clients and takes steps to permanently strengthen and promote a safe gambling environment.”


To run a successful online casino business, how important is it to find the right partner?


HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”

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