Excitement mounts as BlueRibbon Software teams up with Soft2Bet to offer a bespoke playing experience

March 12, 2020

B2B marketing platform provider BlueRibbon Software has entered a strategic partnership with the casino and sportsbook group Soft2Bet.

BlueRibbons agreement with Soft2Bet will see the operator implement cutting-edge jackpot-based solution across all the group’s online assets, further empowering Soft2Bet and solidify its competitive edge in the market as it offers bespoke online playing experiences.

This coming together further enables Soft2Bet the ability to create bespoke, content-agnostic jackpots across global regulated markets, a move that is set to substantially improve the user experience for Soft2Bet’s players, as it adds a new level of excitement and anticipation during gameplay.

The intelligently designed BlueRibbon Player Engagement Platform, packaged in a seamless overlay, promises to enhance player loyalty and brand differentiation, giving
Soft2Bet the capability to create bespoke player solutions tailor-made to their objectives. This partnership not only reinforces BlueRibbon as an authority in creative
gaming solutions through its product-agnostic, real-time gamification tools, it confirms the intrinsic value of BlueRibbon products in being instrumental in the evolution of
gameplay and next-generation engagement.

“Soft2Bet is an emerging leader in the online gambling industry and we at BlueRibbon are exceptionally excited to be partnering with such an industry mover and shaker. With product agnostic, real-time gamification tools, our Player Engagement Platform is geared up to enhance Soft2Bet’s player loyalty and brand differentiation while boosting their ability to incentivize players across regulated jurisdictions.”

Dan Fischer, co-founder and CMO of BlueRibbon Software.


Teodora Breskovska-Hall, Head of Casino at Soft2Bet, is also excited about the new partnership:

“The deal with Blue Ribbon is bringing Soft2Bet to a new level in
terms of rewarding customer activity. Our long-term strategy for our brands incorporates not only stunning designs but also unique user experience with innovative and interesting mechanics for user rewards and instant gratification to enhance the truly amazing overall atmosphere we have already created. The jackpots powered by Blue
Ribbon are an integral part of this and I am looking forward to a long and successful partnership.”

About BlueRibbon
BlueRibbon is an independent marketing platform supplying powerful and customizable tools to increase user engagement and cultivate sustainable loyalty. The platform allows operators to unleash the full potential of jackpots to deliver a superior player experience, drive growth and ultimately boost operators bottom line. BlueRibbon partners can also leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of players, allowing them to truly differentiate themselves from their opponents for the very first time. For more information about BlueRibbon Software, visit www.bluerbn.com

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