What is Business Intelligence (BI) in iGaming?

Definition: Business intelligence (BI) is the collection, storage and presentation of business data in reports and dashboards. Real-time reporting shows figures with a delay of seconds or minutes.

Data sources:

Player accounts and registrations.
Deposits, payouts and payment status.
Bets, game rounds, GGR and NGR.
CRM campaigns and support contacts.

Real-time vs scheduled reporting:

Real-time - live liabilities, deposit volumes, active sessions during peak events.
Scheduled (daily or monthly) - finance reports, cohort analysis, licence reporting.

Why it matters: multi-brand operators need the same metric definitions across brands and markets, so reports can be compared and combined.

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Audit Trail (Audit Log)

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RBAC (Role-Based Access Control)

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SSL / TLS

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