World Regulatory

Awards 2024
Soft2Bet is a leading iGaming turnkey solutions  provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds 11+ global licences. 
Background
and Justification
Soft2Bet’s compliance team has demonstrated exceptional performance and dedication to regulatory adherence, significantly contributing to the company's strategic growth and regulatory successes over the past 12-18 months.
Successful
Market Penetration
The compliance team’s proactive measures have enabled Soft2Bet to enter several new regulatory markets without any compliance issues. They played a crucial role
 in obtaining B2C licences in Italy, Greece, Romania, and Ontario, and B2B licences 
in Sweden, Greece, and Romania. Their thorough monitoring and advanced preparation for regulatory changes have been pivotal in these successes.
Industry
Engagement
The compliance team actively engages with the broader industry through participation in events, roundtables and forums.

David Yatom Hay, General Counsel at Soft2Bet, 
has been a prominent speaker at TOP of mind industry events including:
SIGMA Malta 2023
The World Regulatory Briefing (WRB) at ICE VOX London 2024, where he emphasised the strategic importance of compliance in business. Additionally, he participated in the iGB Live event, discussing the importance of maintaining agility in product offerings to ensure compliance across different markets.
Scheduled to speak at the Prague Gaming 
& TECH Summit 2024, focusing on compliance challenges and opportunities in the Balkan gambling industry.
Took part in the Next Valletta 2024 summit, where he discussed the evolution of regulation in Europe, emphasising how regulatory expansion remains a key strategic target for Soft2Bet and how adapting to the evolving landscape across Malta and European markets is crucial for their operations.
Soft2Bet recently 
partnered with Rightlander

The leading marketing and affiliate compliance monitor, to ensure our advertising and marketing messaging is compliant in all the jurisdictions where we are active.

"We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness."

Jonathan Elkin
Sales Director, Rightlander

“Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

Khalid Ali
CEO of IBIA
Also joined the International Betting Integrity Association


‍
the world’s leading sports integrity monitoring and alert platform. The move means Soft2Bet joins the world’s  betting and gaming companies to strengthen the industry’s sports betting integrity.
In partnership with iGaming Academy


‍All our staff are trained in anti-money laundering, player safety and consumer protection guidelines that apply in individual jurisdictions.

“It's a pleasure to work with such a renowned and exciting company. Soft2Bet's commitment to staff development and training is visible in the way they’re utilising our platform to create a centralised knowledge hub for their entire business. 


With the system supporting their team leads to track learning analytics and identify knowledge gaps, it’s a testament to how they have not only partnered with us to conform with their compliance requirements.”

Rebeka Mizzi
Commercial Director of iGaming
Financial
Performance
The legal team’s efforts have not only ensured compliance but also contributed to significant commercial growth. 
In 2023, Soft2Bet achieved an audited growth of 46% in gross gaming revenues and a 207% increase 
in EBITDA.

This financial success is testament to the team’s 
ability to navigate regulatory challenges while driving business performance.