Sweden CRM Executive

Cyprus, Malta

Soft2bet is growing tremendously, and we continue to conquer new countries! Now we're looking for skilled professionals to join our team on a full-time basis. We are hiring a CRM Executive to join our Office in Malta. Reporting to the Country Manager you will be responsible for the CRM for Sweden.


  • Editor in Chief – responsible for the quality of outgoing local content.
  • Assist in setting up a local market CRM strategy to support the business growth
  • Provide segment analysis, identify "drops" in the player journey and provide solutions to patch and improve
  • Optimize local automated journeys and build new triggers and events
  • Planning, executing and evaluating local market specific CRM activities and results
  • Use data and build dashboards and reports that will visualize areas of success and of improvements
  • Aligning plans and strategy with acquisition activities
  • Work together with the country team towards improving the user experience of our customers


  • Native Sweden (and English) languages
  • Ability to make complex concepts easily available for the target audience.
  • An interest in sports and/or sports betting
  • Educational and/or professional background in communication or marketing
  • Experience with content management and curation.
  • Prior industry knowledge or experience within Casino/IGaming

We offer excellent benefits, including but not limited to:

  • A dynamic European company
  • People-oriented management without bureaucracy
  • 24 days of paid holidays
  • Friendly team
  • Full-time, in-house, standard business hours
  • Competitive salary