Italian CRM Executive

Cyprus, Bulgaria, Malta, Remote

A European IT product company, which creates a state of the art online entertainment projects
is looking for an Italian CRM Specialist.


Must have:
- Native or native-command of Italian (and English)

- Ability to make complex concepts easily available for the target audience.

- An interest in sports and/or sports betting

- Educational and/or professional background in communication or marketing


Nice to have:
- Experience with content management and curation.

- Prior industry knowledge or experience within Casino or Sportsbook


Responsibilities:
- Editor in chief – responsible for the quality of outgoing local content.

- Assist in setting up a local market CRM strategy to support the business growth and reduce churn

- Provide segment analysis, identify "drops" in the player journey and provide solutions to patch and improve

- Optimize local automated journeys and build new triggers and events

- Planning, executing and evaluating local market specific CRM activities and results

- Use data and build dashboards and reports that will visualize areas of success and of improvements

- Aligning plans and strategy with acquistion activities

- Work together with the rest of the country team towards improving the user experience of our -customers.