Soft2bet is growing tremendously and we continue to conquer new countries!
We are looking for a Casino CRM Manager
✔️ 2+ years experience in gaming industry
✔️ Understanding of segmentation and how "Target” and “Control” groups work
✔️ Knowledge of players bonuses and incentives
✔️ Successful track record of implementing CRM casino campaigns
✔️ Experience in planning and production phases of Conversion, Retention and Reactivation casino campaigns (personalised offers, tournaments, challenges, missions).
✔️ Experience working with Optimove is considered a plus
✔️ Support launching and activating new brands
✔️ High attention to details and pro-active, “I can do” attitude
✔️ English - Advanced
✅ Nice to Have:
✔️ Deep Optimove knowledge
✅Duties and opportunities
✔️ Managing the planning and production of CRM promotional campaigns and activities for Casino vertical.
✔️ Working closely together with the Country, Product and Compliance teams to ensure that offers and the content are accurate, locally appealing and compliant.
✔️ Defining and improving segmentation based on customer preferences and behaviour and optimizing journeys for each microsegment.
✔️ Continually identifying trends and opportunities within customer data to ensure maximum conversion rates, customer retention and lifetime values.
✔️ Evaluating campaigns performance, compiling weekly, monthly & quarterly reports on CRM performance against established KPIs and working together with Country
✔️ Managers to ensure that retention KPIs are maximised.
✔️ Striving to automate communications, positive ROI campaigns and other CRM activities.
✔️ Ensuring best online gaming functionality by continually perform quality and A/B testing.
✔️ Working closely with Country Managers to ensure alignment on accurate local and global events calendar and related communications.
✔️ Performing other tasks as assigned when needed.
⏰ Full-time, in-house Flexible schedule.
💵 Competitive salary
🇲🇹 Malta 🇲🇹
✅ We offer excellent benefits, including but not limited to:
✔️ Working in a dynamic European company
✔️ Official employment
✔️ 20 workdays of paid vacation
✔️ Friendly team
✔️ Sunny, spacious office
✔️ Lots of opportunities for education and development within the company.