Casino Marketing Manager


What you will do:

  • Develop and deliver a global Casino marketing strategy that aligns short term success with long term product and market vision and strategy by planning and executing multi-channel marketing plans.
  • Identify opportunities to deliver a Casino marketing proposition that meets local aspirations and customer preferences.
  • Conducting regular competitor analyses and maintaining marketplace awareness.
  • Manage the promotion of new product feature launches across brands.
  • Continuously collect and analyse data to understand the customer base, their profile and motivations within the Casino product.
  • Build full player lifecycle across a variety of player demographics, localities and brands.
  • Analysis marketing KPI’s, building on specific targeted metrics and working within a budget margin.
  • Work closely with content and design teams to deliver excellence.

Your experience:

  • Strategic marketing thinker with a proven ability to innovate, implement and optimise.
  • Great organisation, planning and prioritisation skills, with strong attention to detail.
  • Previous experience in a Product Marketing role with a keen interest in Casino product.
  • Proactivity and ability to collaborate.
  • Strong communications and stakeholder management.
  • Excellent content knowledge and campaign experience.
  • Analytically driven.