Brand Manager

Cyprus

Brand Manager actively participates in retaining the clients, building a strategy, development of the brand, including advertising, social media, content, CRM, customer service etc
Works on increasing such indicators as player lifetime, deposits, and wagering values of all player groups etc.

Requirements:

- Higher education
- Knowledge of iGaming industry is a plus
- Knowledge how to retain clients effectively, analyze and understand their behaviour;
- Good communication skills, strong analytical skills
- English: upper intermediate (spoken and written)
- Minimum 3 years experience in iGaming or other live service environments

Abilities: ability to negotiate, be decisive;

Be able to work on own initiative and as part of a team and be proactive;

Other characteristics such as personal characteristics: responsible, sociable, well-organized

Responsibilities:

- Developing the branding strategy;

- Interpret and analyze data to determine the best solution;

- Liaising with BI and promotions analytics team to ensure promotions and bonuses are refined to be both effective and cost-efficient;

- Raising any ad hoc BI requests to gain insight into player behavior and activity.