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Sweden + Denmark Country Manager


Soft2Bet is a rapidly growing and dynamic Casino White Label platform provider and operator. We offer a full range of Tech and Gaming solutions, turning our partners’ concepts into reality! Founded in 2016, the company has expanded into an international team of over 1,000 people, with offices in Cyprus (headquarters), Malta, and Bulgaria.

It is up to the Country Manager to ensure that all aspects of a business operate smoothly. They ensure that a business’s in-country affiliate partners and marketing activities adheres to all country regulations and cultural guidelines. They also develop plans for company growth and improvement of sales, work closely with our retention and customer service teams to ensure that our players are happy and taken care of.

  • Vast experience (min. 4 years) and understanding of the iGaming industry on a local market
  • Understanding and working knowledge of P&L
  • Attention to details and ownership of the marketThorough understanding of business KPIs
  • Relationships with local regulatory bodies and complete understanding of local laws of iGaming industry
  • Bachelor’s degree in Business Administration, Management or a related field (preferably a Master’s degree)
  • Experience in regulated markets is a must
  • Excellent interpersonal and analytical skills
  • A good knowledge base of the country/region, and a willingness to learn
  • The ability to provide excellent customer service
  • Fluent in English & Swedish/Danish
Duties and Responsibilities
  • Market opportunities research
  • New partnership deals
  • Regulations bodies collaboration and setting good relationships
  • Liaise with head office and teams  and weekly sync up
  • Implement an effective brand strategy and ensure consistency across all customer touchpoints
  • Improve and increase business KPIs and ensure profitability and ROI on our investments
  • Constantly maintain a good image of the company
  • Recruit and train new local staff if and when needed
We offer excellent benefits

✔️ Competitive salary and attractive bonus scheme
✔️ Working in a dynamic International company
✔️ Ability of career and professional growth within the company
✔️ Social benefits and team buildings
✔️ Sunny, spacious office

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