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Business division

Senior B2B Sales Manager


Soft2Bet is a rapidly growing and dynamic casino and sportsbook B2B platform provider and operator. We offer a full range of Tech and Gaming solutions, turning our partners’ concepts into reality! Founded in 2016, the company has expanded into an international team with offices in Cyprus and Malta.

Department Mission
  • To build an effective long-term relationship with the customers and perform sets of sales activities to help the organisation run effectively, efficiently, and in support of business strategies and objectives.
  • To approach targeted business clients actively.
  • Set a pipeline and source new leads until getting them started.Manage relationships with existing customers. Conduct market research (analyse competitors, the efficiency of sales strategies, etc.)

  • Proven working experience as a business development manager, sales executive or a relevant role
  • Fluent in English
  • Online casino and sports market knowledge
  • Familiarity with regulatory and compliance topics
  • Communication and negotiation skills
  • Ability to build rapport
  • Time management and planning skills
  • High sense of emotional intelligence
  • Well-connected in the iGaming sector

Nice to have:

  • Experience in the iGaming industry (Tech Product)
  • Experience in project management
  • Knowledge of other European languages

Duties and Responsibilities
  • To build and execute B2B Sales Strategy within the Company.
  • To ensure sales proactivity from top tier clients within industry sectors.
  • To represent the company externally at networking events and industry conferences to strengthen the company’s profile and optimise business development opportunities.
  • To identify market trends based on customers' needs.
  • To make suggestions on possible improvements to the sales process.
  • To build effective relationships with new clients.
  • To maintain and develop long-term relations with key stakeholder and decision-makers.
  • To achieve financial targets set for the client accounts through projects.
  • To make sure that new projects would be completed on time.
  • To guide partners during ​the implementation process. 
  • To suggest new ideas regarding the B2B department's processes.
  • To provide insights into the clients business models and likewise assist clients in understanding the Company's processes and workflows.
  • To oversee the service delivery from all the relevant teams, making sure that Company is adhering to the company SLA's and contractual agreements.
  • Knowledge transfer, both to clients and internally.
  • To be the ambassador of the client internally within the Company.
  • To ensure excellent client satisfaction results through careful management.
  • To understand the Company's products and be able to identify new opportunities.
  • To present client accounts reporting to the Head of Sales.

We offer excellent benefits

🧑🏻‍💻Learning and development opportunities and interesting challenging tasks;

📝Official employment in accordance with the laws of Cyprus and the EU, registration of family members;

✈️ Relocation package (tickets, staying in a hotel for 2 weeks);

🏋️‍♂️ Company fitness corner in the office for employees;

📚 Opportunity to develop language skills and partial compensation for the cost of language classes;

🎁 Birthday celebration present;

🏝 Time for proper rest and 24 working days of Annual Vacation;

🍲 Breakfasts and lunches in the office (partially paid by the company).

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